Technology / Television (TV) Glossary

Codec: Short for 'coder-decoder'. A device that converts analog video and audio signals into a digital format for transmission. It also converts received digital signals back into an analog format.

COFDM: Acronym for 'Coded Orthogonal Frequency Division Mulitiplexing,' the DTV standard used in Europe (akin to ATSC in the U.S.).

Color Announcer: A type of television sports announcer: often he or she is a former athlete and/or coach, with first-hand expertise.

Component (HD) Video Connection: The output of a high definition video device (such as an HDTV set-top box), or the input of an HDTV receiver or monitor, comprised of (3) primary-color signals: red, green, and blue - each o . . . View Full Definition

Composite Video: An analog, encoded video signal (such as NTSC) that includes vertical and horizontal synchronizing information. Since both luminance (brightness) and chrominance (color) signals are encoded . . . View Full Definition

Composite Video Output: The monitor receives only one signal from the computer. The monitor must then decode the signal to determine and separate red, green, blue and sync signals that can then be processed by the monitor.

Compositing: The post-production combination of two or more video/film/digital sources in a single image.

Compression: A method of electronically reducing the number of bits required to store or transmit data within a specified time or space. The video industry uses several types of compression methods but t . . . View Full Definition

Computer Input: Some HDTV sets have an input (typically SVGA or VGA) that allows the TV set to be connected to a computer.

Computer-Generated Imagery (CGI): Images which are created digitally, usually through computer modeling with wireframe objects.

Confirmation: A statement (verbal or written) given to advertising agencies by a network, station, or rep firm when accepting an order for a commercial and/or media schedule.

Content Analysis: An empirical method of analysis which selects a specific textual component, counts and codes the number of occurrences of this component into a statistical form, resulting in quantifiable da . . . View Full Definition

Continuity: Scheduling advertising consistently over a period of time without interruption in order to build or maintain advertising awareness and recall.

Continuity Editing (Invisible Editing): A style of editing that creates a continuity of space and time out of the fragments of scenes contained in individual shots: the shots are arranged to support the progression of the story, t . . . View Full Definition

Continuity Person: The person in a production responsible for maintaining consistency in all details from one shot to the next, including action, lighting, props, and costumes.

Continuity System (180 System): Set of editing conventions that evolved from Hollywood classicism, in which shots are arranged so that the viewer always has a clear sense of where the characters are and when the shot is occurring.

Convergence: Convergence occurs when two previously independent entities become one. In Digital Television, convergence refers to the integration, blending or merging or television and computer technolog . . . View Full Definition

Copyright: The exclusive legal rights to perform or sell a song, book, script, photograph, etc. To use copyrighted material (e.g., a piece of music) in a TV program, a fee or royalty must be paid the c . . . View Full Definition

Page: 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37