Technology / Television (TV) Glossary

S-Video Jack: It is a standard definition video connection normally found on directv and Dish Network receivers: it supports better quality than composite video.

Same Day Ratings: Nielsen Media Research term for live ratings plus DVR playback activity until 3:00 am of the same Nielsen day

Satellite Dish: A satellite dish is used to collect signals from a satellite in orbit and focus them to the front of the dish where a feed horn collects them and passes the signals on to the LNB to be ampli . . . View Full Definition

Satellite Home Viewer Act (SHVA): The Satellite Home Viewer Act (SHVA) was originally passed in 1988, and later amended in 1994 and 1990. Its purpose is to protect the copyright area of local network affiliates. It allows di . . . View Full Definition

Satellite Master Antenna (SMATV): Serves housing complexes and hotels: signals received via satellite and distributed by coaxial cable.

Satellite Station: A station that has agreed to rebroadcast the transmission of another station (generally operating in a larger nearby market) to an area that cannot otherwise be served by that station.

Saturation: The concentration of a heavy amount of advertising in a short period of time in order to attain maximum reach.

Saturation (Chroma Or Chrominance): In terms of television's image quality, the level of a color's purity (or how much or little grayness is mixed with the color).

Sbca: The SBCA (Satellite Broadcasting Communication Association) is an organization of satellite TV system manufacturers, program providers, distributors and dealers. They are the leading voice . . . View Full Definition

Scan Line: Lines of glowing pixels that make up the television image. In the NTSC system used in the United States, there are 525 lines in the TV image. PAL, developed in Germany, and SECAM, from Franc . . . View Full Definition

Scart: Standard AV-connector used in AV equipments designed for European markets almost almost every modern TV in Europe has this connector. This 21 pin connector can carry composite video, RGB, au . . . View Full Definition

Scatter Plan: Scheduling method where the advertiser's commercials are rotated among a broadly described group of programs and/or time periods. The advantage is that the advertiser gains a greater net aud . . . View Full Definition

Scene: The smallest piece of the narrative action: a single narrative event that occurs in continuous space over continuous time.

Schedule: A listing of the time of day and dates an advertiser's commercials are planned to run.

Scientific Method: An empirical approach which advocates developing research questions and hypotheses based on an established body of theoretical knowledge, investigating them with replicable methodology, and . . . View Full Definition

Scopitones: Produced in the 1960s, short films of performances by popular musicians presented on coin-operated machines akin to jukeboxes.

Screen Direction: From the camera's perspective, the direction a character is looking and/or an object is moving in a shot.

Screen Time: The duration of a program--which is normally shorter than the time represented in the program's narrative (that is, its story time). E.g., the story time of one soap opera episode is typical . . . View Full Definition

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