Technology / Email Glossary

Purge: Purging email is when the messages you have marked for removal by the delete command are erased from the server or your local computer drive. Once email is purged it cannot be recovered. Be . . . View Full Definition

Queue: Where an email message goes after you send it but before the list owner approves it or before the list server gets around to sending it. Some list software allows you to queue a message and . . . View Full Definition

Read Email: Not measurable. Only opens and clicks are measurable in any way. You can never know if a recipient simply read your message.

Registration: The process where someone not only opts in to your email program but provides some additional information, such as name, address, demographic data or other relevant information, usually by u . . . View Full Definition

Relationship Email: An email message that refers to a commercial action -- a purchase, complaint or customer-support request -- based on a business relationship between the sender and recipient. Generally are n . . . View Full Definition

Reminders: Some free email providers allow you to set up reminders, which are messages that will automatically be sent to you on a certain date to remind you of important events, such as anniversaries, . . . View Full Definition

Reply-To: The email address that receives messages sent from users who click 'reply' in their email clients. Can differ from the 'from' address which can be an automated or unmonitored email address u . . . View Full Definition

Reverse DNS: The process in which an IP address is matched correctly to a domain name, instead of a domain name being matched to an IP address. Reverse DNS is a popular method for catching spammers who u . . . View Full Definition

Rich Media: Creative that includes video, animation, and/or sound. Rich-media emails often collect high open and click rates but requires more bandwidth and are less compatible with different email clie . . . View Full Definition

Search Facility: Allows you find email messages in your folders based on certain criteria that you specify - very useful if you have a lot of messages stored in a large number of folders.

Seed Emails: Email addresses placed on a list (sometimes secretly) to determine what messages are sent to the list and/or to track delivery rate and/or visible appearance of delivered messages. Seeds may . . . View Full Definition

Seed List: A list of email addresses that should be included in every email event to monitor delivery across email platforms. Can be executed in-house or through a third-party vendor.

Segment: The ability to slice a list into specific pieces determined by various attributes, such as open history or name source.

Select: A segment of a list determined by any number of attributes, such as source of name, job title, purchasing history, etc. CPM list renters pay an additional fee per thousand names for each sel . . . View Full Definition

Selective Unsubscribe: An unsubscribe mechanism that allows a consumer to selectively determine which email newsletters they wish to continue receiving while stopping the sending of others.

Sender ID: The informal name for a new anti-spam program combining two existing protocols: Sender Policy Framework and CallerID. SenderID authenticates email senders and blocks email forgeries and fake . . . View Full Definition

Sender Policy Framework (SPF): A protocol used to eliminate email forgeries. A line of code called an SPF record is placed in a sender's Domain Name Server information. The incoming mail server can verify a sender by read . . . View Full Definition

Sender-ID: An authentication standard proposed by Microsoft, that compares an email sender's 'From' address to the IP address authorized to send email from that domain.

Page: 1 2 3 4 5 6 7 8 9 10 11 12