Technology / Email Glossary

Forwards: This feature indicates that the provider in question can also automatically forward incoming emails to another email account.

From: Whatever appears in the email recipient's inbox as your visible 'from' name. Chosen by the sender. May be a personal name, a brand name, an email address, a blank space, or alpha-numeric gob . . . View Full Definition

Full-Service Provider: An email vendor that also provides strategic consulting and creative support, in addition to sending messages.

Goodbye Message: An email message sent automatically to a list member who unsubscribes, acknowledging the request. Always include an option to resubscribe in case the unsubscribe was requested accidentally.

Greylisting: Process of routing email to a bulk folder if it is borderline spam, as determined by a receiving ISP.

Hard Bounce: Message sent to an invalid, closed or nonexistent email account.

Harvesting: Process that crawls the Internet to gather email addresses from Web sites and then uses them to create lists for spamming.

Header: The first part of an email message that contains controlling and meta-data such as the subject, origin and destination email addresses, the path an email takes, and its priority. May be used . . . View Full Definition

Hesiod: A name service that keeps track of information (e.g., post office servers, printers, and machines) in a distributed network environment such as MITnet. Hesiod keeps track of each registered . . . View Full Definition

House List: The list of email addresses an organization develops on its own. (Your own list.)

HTML Message: Email message which contains any type of formatting other than text. This may be as simple as programming that sets the text in a specific font (bold, italics, Courier 10 point, etc.). It al . . . View Full Definition

Hygiene: The process of cleaning a database to correct incorrect or outdated values. See also List Hygiene.

Impression: A single view of one page by a single user, used in calculating advertising rates.

Incoming Mail Server (Post Office Server): The server on which messages sent to your email address reside. MIT uses several incoming mail servers, rather than one, to better handle the load of the 27,000+ email accounts at MIT. Each . . . View Full Definition

Internet Message Access Protocol (IMAP): The recommended method for accessing email, is a client-server approach to email in which email is kept on the server. When you work with email, your email program (the client) connects to t . . . View Full Definition

Internet Service Provider (ISP): Company that provides access to the Internet through connectivity services. Examples include AOL, Comcast, Earthlink, and Verizon.

IP Address: A unique number assigned to each device connected to the Internet. An IP address can be dynamic, meaning it changes each time an email message or campaign goes out, or it can be static, mean . . . View Full Definition

Joe Job: A spam-industry term for a forged email, in which a spammer or hacker fakes a genuine email address in order to hide his identity.

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