Technology / Email Glossary

Verification: A program that determines an email came from the sender listed in the return path or Internet headers; designed to stop email from forged senders.

Verified Opt-In: Formerly known as double opt-in. Requires secondary confirmation from an email address to confirm intended registration to receive email.

Video E-Mail: An email message that includes a video file, either inserted into the message body, accessible through a hotlink to a Web site or accompanying it in an attachment (least desirable because ma . . . View Full Definition

Virus: A program or computer code that affects or interferes with a computer's operating system and gets spread to other computers accidentally or on purpose through email messages, downloads, infe . . . View Full Definition

Web Bug: A 1 pixel-by-1 pixel image tag added to an HTMLmessage and used to track open rates by email address. Opening the message, either in the preview pane or by clicking on it, activates the bug . . . View Full Definition

Web-Based: An email account accessible by browsing the worldwide web. Click here for more details.

Webmail: Any of several Web-based email clients where clients have to go to a Web site to access or download email instead of using a desktop application. Some examples are Gmail, Yahoo! Mail and Hotmail.

Welcome Message: Message sent automatically to new list members as soon as their email addresses are added successfully.

Whitelist: Advance-authorized list of email addresses, held by an ISP, subscriber or other email service provider, which allows email messages to be delivered regardless of spam filters. See also enhan . . . View Full Definition

Worm: A piece of malicious code delivered via an executable attachment in email or over a computer network and which spreads to other computers by automatically sending itself to every email addre . . . View Full Definition

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