Technology / Email Glossary

Storage Limit: Most free email providers have a limit to the amount of disk space your emails can take up on their computer. This is usually somewhere between ½MB-10MB.

Subject Line: Copy that identifies what an email message is about, often designed to entice the recipient into opening the message. The subject line appears first in the recipient's inbox, often next to t . . . View Full Definition

Subscribe: The process of joining a mailing list, either through an email command, by filling out a Web form, or offline by filling out a form or requesting to be added verbally. (If you accept verbal . . . View Full Definition

Subscriber: The person who has specifically requested to join a mailing list. A list has both subscribers, who receive the message from the sender, and pass-alongs.

Suppression File: A list of email addresses you have removed from your regular mailing lists, either because they have opted out of your lists or because they have notified other mailers that they do not want . . . View Full Definition

Suppression List: A list of email addresses kept by a single organization that should not be mailed to any longer. Usually owners of the addresses on the list have specifically requested inclusion. Required b . . . View Full Definition

Test: A necessary step before sending an email campaign or newsletter. Many email clients permit you to send a test email before sending a regular email newsletter or solo mailing, in which you wo . . . View Full Definition

Text Newsletter: Plain newsletter with words only, no colors, graphics, fonts or pictures; can be received by anyone who has email.

Thank-You Page: Web page that appears after user has submitted an order or a form online. May be a receipt.

Throttling: The practice of regulating how many email message a broadcaster sends to one ISP or mail server at a time. Some ISPs bounce email if it receives too many messages from one sending address at a time.

Transactional Email: also known as transactive email. A creative format where the recipient can enter a transaction in the body of the email itself without clicking to a web page first. Transactions may be answe . . . View Full Definition

UCE: Unsolicited Commercial Email, also called spam or junk mail.

Uniform Resource Locator (URL): The Web address for a page, always beginning with http:// (or https:// for a secure page) and followed by www. (or variations, although some URLs are set up not to include this information) . . . View Full Definition

Unique Reference Number: A unique number assigned to a list member, usually by the email-broadcast software, and used to track member behavior (clicks, subscribes, unsubscribe) or to identify the member to track ema . . . View Full Definition

Unknown User: Bounce error code generated by an ISP when an email address is not registered in its system.

Unsubscribe: To remove oneself from an email list, either via an emailed command to the list server or by filling in a Web form.

Vacation Reply: This is an email that is automatically sent out from your account whenever an email is received, to the sender of the email. This is also known as an autoresponder. Some systems allow you to . . . View Full Definition

Vendor: Any company that provides a service. See email vendors.

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