Search Engine Optimization (SEO) Glossary
Business / Search Engine Optimization (SEO) Glossary
GoogleBot: Google's search engine spider. Google has a shared crawl cache between their various spiders, including vertical search spiders and spiders associated with ad targeting.
Guestbook Spam: A type of low quality automated link which search engines do not want to place much trust on.
GYM: Google - Yahoo - Microsoft, the big three of search
Headings: The heading element briefly describes the subject of the section it introduces. Heading elements go from H1 to H6 with the lower numbered headings being most important. You should only use a . . . View Full Definition
Hidden Text: SEO technique used to show search engine spiders text that human visitors do not see. While some sites may get away with it for a while, generally the risk to reward ratio is inadequate for . . . View Full Definition
Hijacking: Making a search engine believe that another website exists at your URL. Typically done using techniques such as a 302 redirect or meta refresh.
Hilltop: Algorithm which ranks results largely based on unaffiliated expert citations.
Hit: Once the standard by which web traffic was often judged, but now a largely meaningless term replaced by pageviews AKA impressions. A hit happens each time that a server sends an object - doc . . . View Full Definition
Home Page: The main page on your website, which is largely responsible for helping develop your brand and setting up the navigational schemes that will be used to help users and search engines navigate . . . View Full Definition
htaccess: Apache directory-level configuration file which can be used to password protect or redirect files. As a note of caution, make sure you copy your current .htaccess file before editing it, and . . . View Full Definition
Hubs: Topical hubs are sites which link to well trusted within their topical community. A topical authority is a page which is referenced from many topical hub sites. A topical hub is a page which . . . View Full Definition
Hyper Text Markup Language (HTML): Directives or 'markup' which are used to add formatting and web functionality to plain text for use on the internet. HTML is the mother tongue of the search engines, and should generally be . . . View Full Definition
Hyper Text Transfer Protocol (HTTP): HyperText Transfer Protocol is the foremost used protocol to communicate between servers and web browsers. Hypertext transfer protocol is the means by which data is transferred from its resi . . . View Full Definition
Impression: The event where a user views a webpage one time.
Inbound Link: Link pointing to one website from another website. Most search engines allow you to see a sample of links pointing to a document by searching using the link: function. For example, using lin . . . View Full Definition
Index: Collection of data used as bank to search through to find a match to a user fed query. The larger search engines have billions of documents in their catalogs. When search engines search they . . . View Full Definition
Indexed Pages: The pages on a site which have been indexed.
Information Retrieval: The field of science based on sorting or searching through large data sets to find relevant information.
Word of the Day:
Profit And Loss Statement: A detailed statement of income and expenses of a business that reveals the operating position of the business over a period of time. Commonly referred to a P&L.
Synonym of the Day:
Arrange: Orchestrate, Score, Adaptorder, Dispose, Array, Organize, Sort (out), Systematize, Group, Set Up, Rank, Line Up, Align, Form, Positionsettle, Plan, Se . . . View All Synonyms
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