Business / Search Engine Optimization (SEO) Glossary

Gateway Page: A web page that is designed to attract traffic from a search engine and then redirect it to another site or page. A doorway page is not exactly the same as cloaking but the effect is the sam . . . View Full Definition

Gizmo: A small applications used on web pages to provide specific functions such as a hit counter or IP address display. Gizmos can make good link bait.

Google: The world's leading search engine in terms of reach. Google pioneered search by analyzing linkage data via PageRank. Google was created by Stanford students Larry Page and Sergey Brin.

Google Advertising Professional (GAP): Google Advertising Professional is a program which qualifies marketers as being proficient AdWords marketers.

Google Base: Free database of semantically structured information created by Google. Google Base may also help Google better understand what types of information are commercial in nature, and how they sh . . . View Full Definition

Google Bomb: The combined effort of multiple webmasters to change the Google search results usually for humorous effect. The “miserable failure” - George Bush, and “greatest living American” - Steven Col . . . View Full Definition

Google Bowling: Maliciously trying to lower a sites rank by sending it links from the “bad neighborhood” - Kind of like yelling “Good luck with that infection!” to your buddy as you get off the school bus - . . . View Full Definition

Google Checkout: Payment service provided by Google which helps Google better understand merchant conversion rates and the value of different keywords and markets.

Google Dance: In the past Google updated their index roughly once a month. Those updates were named Google Dances, but since Google shifted to a constantly updating index, Google no longer does what was t . . . View Full Definition

Google Juice: Trust or authority from Google, which flows through outgoing links to other pages.

Google Keyword Tool: Keyword research tool provided by Google which estimates the competition for a keyword, recommends related keywords, and will tell you what keywords Google thinks are relevant to your site o . . . View Full Definition

Google OneBox: Portion of the search results page above the organic search results which Google sometimes uses to display vertical search results from Google News, Google Base, and other Google owned verti . . . View Full Definition

Google Sitelinks: On some search results where Google thinks one result is far more relevant than other results (like navigational or brand related searches) they may list numerous deep links to that site at . . . View Full Definition

Google Sitemaps: Program which webmasters can use to help Google index their contents. Please note that the best way to submit your site to search engines and to keep it in their search indexes is to build h . . . View Full Definition

Google Supplemental Index: Index where pages with lower trust scores are stored. Pages may be placed in Google's Supplemental Index if they consist largely of duplicate content, if the URLs are excessively complex in . . . View Full Definition

Google Traffic Estimator: Tool which estimates bid prices and how many Google searchers will click on an ad for a particular keyword. If you do not submit a bid price the tool will return an estimated bid price neces . . . View Full Definition

Google Trends: Tool which allows you to see how Google search volumes for a particular keyword change over time.

Google Website Optimizer: Free multi variable testing platform used to help AdWords advertisers improve their conversion rates.

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