Business / Search Engine Optimization (SEO) Glossary

Error 410: Gone - The requested resource is no longer available at the server and no forwarding address is known. This condition is expected to be considered permanent.

Error 500: Internal Server Error - The server encountered an unexpected condition which prevented it from fulfilling the request.

Error 501: Not Implemented - The server does not support the functionality required to fulfill the request. This is the appropriate response when the server does not recognize the request method and is . . . View Full Definition

Ethical SEO: Search engines like to paint SEO services which manipulate their relevancy algorithms as being unethical. Any particular technique is generally not typically associated with ethics, but is e . . . View Full Definition

Everflux: Major search indexes are constantly updating. Google refers to this continuous refresh as everflux. In the past Google updated their index roughly once a month. Those updates were named Goog . . . View Full Definition

Expert Document: Quality page which links to many non-affiliated topical resources.

Fair Use: The stated exceptions of allowed usage of work under copyright without requiring permission of the original copyright holder. Fair use is covered in section 107 of the Copyright code.

Favicon: Favorites Icon is a small icon which appears next to URLs in a web browser. Upload an image named favicon.ico in the root of your site to have your site associated with a favicon.

Feed: Many content management, systems such as blogs, allow readers to subscribe to content update notifications via RSS or XML feeds. Feeds can also refer to pay per click syndicated feeds, or me . . . View Full Definition

Feed Reader: Software or website used to subscribe to feed update notifications.

File Transfer Protocol (FTP): File Transfer Protocol is a protocol for transferring data between computers. Many content management systems (such as blogging platforms) include FTP capabilities. Web development software . . . View Full Definition

Filter: Certain activities or signatures which make a page or site appear unnatural might make search engines inclined to filter / remove them out of the search results. For example, if a site publi . . . View Full Definition

Firefox: Popular extensible open source web browser.

Flash: Vector graphics-based animation software which makes it easier to make websites look rich and interactive in nature. Search engines tend to struggle indexing and ranking flash websites becau . . . View Full Definition

Frames: A technique created by Netscape used to display multiple smaller pages on a single display. This web design technique allows for consistent site navigation, but makes it hard to deep link at . . . View Full Definition

Free For All (FFA): Free for all pages are pages which allow anyone to add a link to them. Generally these links do not pull much weight in search relevancy algorithms because many automated programs fill these . . . View Full Definition

Fresh Content: Content which is dynamic in nature and gives people a reason to keep paying attention to your website. Many SEOs talk up fresh content, but fresh content does not generally mean re-editing o . . . View Full Definition

Fuzzy Search: Search which will find matching terms when terms are misspelled (or fuzzy). Fuzzy search technology is similar to stemming technology, with the exception that fuzzy search corrects the missp . . . View Full Definition

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