Search Engine Optimization (SEO) Glossary
Business / Search Engine Optimization (SEO) Glossary
DMOZ: The Open Directory Project is the largest human edited directory of websites. DMOZ is owned by AOL, and is primarily ran by volunteer editors.
Domain: Scheme used for logical or location organization of the web. Many people also use the word domain to refer to a specific website.
Domain Name Server (DNS): A naming scheme mechanism used to help resolve a domain name / host name to a specific TCP/IP Address.
Doorway Pages: Pages designed to rank for highly targeted search queries, typically designed to redirect searchers to a page with other advertisements. Some webmasters cloak thousands of doorway pages on t . . . View Full Definition
Dreamweaver: Popular web development and editing software offering a what you see is what you get interface.
Duplicate Content: Content which is duplicate or near duplicate in nature. Search engines do not want to index multiple versions of similar content. For example, printer friendly pages may be search engine unf . . . View Full Definition
Dynamic Content: Content which changes over time or uses a dynamic language such as PHP to help render the page. In the past search engines were less aggressive at indexing dynamic content than they currentl . . . View Full Definition
Dynamic Languages: Programming languages such as PHP or ASP which build web pages on the fly upon request.
E-Commerce Site: A website devoted to retail sales.
Earnings Per Click (EPC): Many contextual advertising publishers estimate their potential earnings based on how much they make from each click.
Editorial Link: Search engines count links as votes of quality. They primarily want to count editorial links that were earned over links that were bought or bartered. Many paid links, such as those from qua . . . View Full Definition
Emphasis: An HTML tag used to emphasize text. Please note that it is more important that copy reads well to humans than any boost you may think you will get by tweaking it for bots. If every occurrenc . . . View Full Definition
Entry Page: The page which a user enters your site. If you are buying pay per click ads it is important to send visitors to the most appropriate and targeted page associated with the keyword they search . . . View Full Definition
Error 301: Moved Permanently - The requested resource has been assigned a new permanent URl and any future references to this resource SHOULD use one of the returned URIs.
Error 400: Bad Request - The request could not be understood by the server due to malformed syntax. The client SHOULD NOT repeat the request without modifications.
Error 401: Unauthorized - The request requires user authentication. The response MUST include a WWW-Authenticate header field containing a challenge applicable to the requested resource.
Error 403: Forbidden - The server understood the request, but is refusing to fulfill it. Authorization will not help and the request SHOULD NOT be repeated.
Error 404: Not Found - The server has not found anything matching the Request-URI. No indication is given of whether the condition is temporary or permanent.
Word of the Day:
Profit And Loss Statement: A detailed statement of income and expenses of a business that reveals the operating position of the business over a period of time. Commonly referred to a P&L.
Synonym of the Day:
Arrange: Order, Dispose, Array, Organize, Sort (out), Systematize, Group, Set Up, Rank, Line Up, Align, Form, Positionorchestrate, Score, Adaptsettle, Plan, Se . . . View All Synonyms
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