Business / Search Engine Optimization (SEO) Glossary

Conversion: Many forms of online advertising are easy to track. A conversion is reached when a desired goal is completed. Most offline ads have generally been much harder to track than online ads. Some . . . View Full Definition

Conversion Rate: Percentage of users who convert to a desired action. Many forms of online advertising are easy to track. A conversion is reached when a desired goal is completed. Most offline ads have gener . . . View Full Definition

Cookie: Small data file written to a user's local machine to track them. Cookies are used to help websites customize your user experience and help affiliate program managers track conversions.

Cost Per Action (CPA): Cost per action. The effectiveness of many other forms of online advertising have their effectiveness measured on a cost per action basis. Many affiliate marketing programs and contextual ad . . . View Full Definition

Cost Per Click (CPC): The rate that is paid per click for a Pay Per Click Advertiser.

Cost Per Thousand Impressions (CPM): A statistical metric used to quantify the average value / cost of Pay Per Click advertisements. M - from the Roman numeral for one thousand.

Crawl Depth: How deeply a website is crawled and indexed. Since searches which are longer in nature tend to be more targeted in nature it is important to try to get most or all of a site indexed such tha . . . View Full Definition

Crawl Frequency: How frequently a website is crawled. Sites which are well trusted or frequently updated may be crawled more frequently than sites with low trust scores and limited link authority. Sites with . . . View Full Definition

Crawler: (robot, spider, crawler) A program which performs a task more or less autonomously. Search engines use bots to find and add web pages to their search indexes. Spammers often use bots to “scr . . . View Full Definition

Cybersquatting: Registering domains related to other trademarks or brands in an attempt to cash in on the value created by said trademark or brand.

Dayparting: Turning ad campaigns on or off, changing ad bid price, or budget constraints based on bidding more when your target audience is available and less when they are less likely to be available.

Dead Link: A link which is no longer functional. Most large high quality websites have at least a few dead links in them, but the ratio of good links to dead links can be seen as a sign of information

Dedicated Server: Server which is limited to serving one website or a small collection of websites owned by a single person. Dedicated servers tend to be more reliable than shared (or virtual) servers. Dedica . . . View Full Definition

Deep Link: A link which points to an internal page within a website. When links grow naturally typically most high quality websites have many links pointing at interior pages. When you request links fr . . . View Full Definition

Deep Link Ratio: The ratio of links pointing to internal pages to overall links pointing at a website. A high deep link ratio is typically a sign of a legitimate natural link profile.

Demographics: Statistical data or characteristics which define segments of a population. Some internet marketing platforms, such as AdCenter and AdWords, allow you to target ads at websites or searchers w . . . View Full Definition

Digg: Social news site where users vote on which stories get the most exposure and become the most popular.

Directory: A categorized catalog of websites, typically manually organized by topical editorial experts. Some directories cater to specific niche topics, while others are more comprehensive in nature. . . . View Full Definition

Page: 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20