Business / Search Engine Optimization (SEO) Glossary

Cloaking: Displaying different content to search engines and searchers. Depending on the intent of the display discrepancy and the strength of the brand of the person / company cloaking it may be cons . . . View Full Definition

Clustering: In search results the listings from any individual site are typically limited to a certain number and grouped together to make the search results appear neat and organized and to ensure dive . . . View Full Definition

Co-citation: In topical authority based search algorithms links which appear near one another on a page may be deemed to be related to one another. In algorithms like latent semantic indexing words which . . . View Full Definition

Code 200: OK - The request has succeeded. The information returned with the response is dependent on the method used in the request.

Code 302: Found - The requested resource resides temporarily under a different URI. Since the redirection might be altered on occasion, the client SHOULD continue to use the Request-URI for future indexing.

Code 304: Not Modified - If the client has performed a conditional GET request and access is allowed, but the document has not been modified, the server SHOULD respond with this status code.

Code 307: Temporary Redirect - The requested resource resides temporarily under a different URI. Since the redirection MAY be altered on occasion, the client SHOULD continue to use the Request-URI for . . . View Full Definition

Code Swapping: Changing the content after high rankings are achieved. Also known as Bait and Switch.

Comment Spam: Posting blog comments for the purpose of generating an inlink to another site. The reason many blogs use link condoms.

Comments: Many blogs and other content management systems allow readers to leave user feedback. Leaving enlightening and thoughtful comments on someone else's related website is one way to help get th . . . View Full Definition

Comments Tag: Some web developers place comments in the source code of their work to help make it easy for people to understand the code. They can be viewed if someone type views the source code of a docu . . . View Full Definition

Common Gateway Interface (CGI): Interface software between a web server and other machines or software running on that server. Many cgi programs are used to add interactivity to a web site.

Compacted Information: Information which is generally and widely associated with a product. For example, most published books have an ISBN. As the number of product databases online increases and duplicate content . . . View Full Definition

Concept Search: A search which attempts to conceptually match results with the query, not necessarily with those words, rather their concept. For example, if a search engine understands a phrase to be relat . . . View Full Definition

Conceptual Links: Links which search engines attempt to understand beyond just the words in them. Some rather advanced search engines are attempting to find out the concept links versus just matching the word . . . View Full Definition

Content Management System (CMS): Programs such as Wordpress, which separate most of the mundane Webmaster tasks from content creation so that a publisher can be effective without acquiring or even understanding sophisticate . . . View Full Definition

Context: The part of a web page that is intended to have value for and be of interest to the user. Advertising, navigation, branding and boilerplate are not usually considered to be content.

Contextual Advertising: Advertising programs which generate relevant advertisements based on the content of a webpage.

Page: 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20