Business / Search Engine Optimization (SEO) Glossary

Bold: A way to make words appear in a bolder font. Words that appear in a bolder font are more likely to be read by humans that are scanning a page. A search engine may also place slightly greater . . . View Full Definition

Bookmarks: Most browsers come with the ability to bookmark your favorite pages. Many web based services have also been created to allow you to bookmark and share your favorite resources. The popularity . . . View Full Definition

Boolean Search: Many search engines allow you to perform searches that contain mathematical formulas such as AND, OR, or NOT. By default most search engines include AND with your query, requiring results to . . . View Full Definition

Bot: (robot, spider, crawler) A program which performs a task more or less autonomously. Search engines use bots to find and add web pages to their search indexes. Spammers often use bots to “scr . . . View Full Definition

Bounce Rate: The percentage of users who enter a site and then leave it without viewing any other pages.

Brand: The emotional response associated with your company and/or products. A brand is built through controlling customer expectations and the social interactions between customers. Building a bran . . . View Full Definition

Branded Keywords: Keywords or keyword phrases associated with a brand. Typically branded keywords occur late in the buying cycle, and are some of the highest value and highest converting keywords. Some affili . . . View Full Definition

Breadcrumb Navigation: Navigational technique used to help search engines and website users understand the relationship between pages. Whatever page the user is on is unlinked, but the pages above it within the si . . . View Full Definition

Broken Link: A hyperlink which is not functioning. A link which does not lead to the desired location. Links may broken for a number of reason, but four of the most common reasons are a website going off . . . View Full Definition

Browser: Client used to view the world wide web. The most popular browsers are Microsoft's Internet Explorer, Mozilla's Firefox, Safari, and Opera.

Cache: Copy of a web page stored by a search engine. When you search the web you are not actively searching the whole web, but are searching files in the search engine index. Some search engines pr . . . View Full Definition

Canonical Issues: (duplicate content) canon = legitimate or official version - It is often nearly impossible to avoid duplicate content, especially with CMSs like Wordpress, but also due to the fact that www. . . . View Full Definition

Canonical URL: Many content management systems are configured with errors which cause duplicate or exceptionally similar content to get indexed under multiple URLs. Many webmasters use inconsistent link st . . . View Full Definition

Cascading Style Sheets (CSS): Cascading Style Sheets is a method for adding styles to web documents. Note: Using external CSS files makes it easy to change the design of many pages by editing a single file. You can link . . . View Full Definition

Catch All Listing: A listing used by pay per click search engines to monetize long tail terms that are not yet targeted by marketers. This technique may be valuable if you have very competitive key words, but . . . View Full Definition

Click Fraud: Improper clicks on a PPC advertisement usually by the publisher or his minions for the purpose of undeserved profit. Click fraud is a huge issue for add agencies like Google, because it lowe . . . View Full Definition

Click through Rate (CTR): The percentage of people who view click on an advertisement they viewed, which is a way to measure how relevant a traffic source or keyword is. Search ads typically have a higher click throu . . . View Full Definition

Client: A program, computer, or process which makes information requests to another computer, process, or program.

Page: 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20