Business / Search Engine Optimization (SEO) Glossary

API: Application Program Interface - a series of conventions or routines used to access software functions. Most major search products have an API program.

Arbitrage: Exploiting market inefficiencies by buying and reselling a commodity for a profit. As it relates to the search market, many thin content sites laced with an Overture feed or AdSense ads buy . . . View Full Definition

Ask: Ask is a search engine owned by InterActive Corp. They were originally named Ask Jeeves, but they dumped Jeeves in early 2006. Their search engine is powered by the Teoma search technology, . . . View Full Definition

Astroturfing: Attempting to advance a commercial or political agenda while pretending to be an impartial grassroots participant in a social group. Participating in a user forum with the secret purpose of . . . View Full Definition

Authorities: Topical authorities are sites which are well trusted and well cited by experts within their topical community. A topical authority is a page which is referenced from many topical experts and . . . View Full Definition

Authority Site: A website which has many incoming links from other related expert/hub sites. Because of this simultaneous citation from trusted hubs an authority site usually has high trust, pagerank, and s . . . View Full Definition

Automated Bid Management Software: Pay per click search engines are growing increasingly complex in their offerings. To help large advertisers cope with the increasing sophistication and complexity of these offerings some sea . . . View Full Definition

Back Link: (inlink, incoming link) Any link into a page or site from any other page or site.

Bait and Switch: Marketing technique where you make something look overtly pure or as though it has another purpose to get people to believe in it or vote for it (by linking at it or sharing it with friends) . . . View Full Definition

Banner Blindness: During the first web boom many businesses were based on eyeballs more than actually building real value. Many ads were typically quite irrelevant and web users learned to ignore the most com . . . View Full Definition

Behavioral Targeting: Ad targeting based on past recent experience and/or implied intent. For example, if I recently searched for mortgages then am later reading a book review the page may still show me mortgage ads.

Bias: A prejudice based on experiences or a particular worldview. Any media channel, publishing format, organization, or person is biased by how and why they were created and their own experiences . . . View Full Definition

Black Hat SEO: Search engines set up guidelines that help them extract billions of dollars of ad revenue from the work of publishers and the attention of searchers. Within that highly profitable framework . . . View Full Definition

Block Level Analysis: A method used to break a page down into multiple points on the web graph by breaking its pages down into smaller blocks. Block level link analysis can be used to help determine if content is . . . View Full Definition

Blog: A periodically updated journal, typically formatted in reverse chronological order. Many blogs not only archive and categorize information, but also provide a feed and allow simple user inte . . . View Full Definition

Blog Comment Spam: Either manually or automatically (via a software program) adding low value or no value comments to other sites. As time passes both manual and automated blog comment spam systems are evolvin . . . View Full Definition

Blogger: Blogger is a free blog platform owned by Google. It allows you to publish sites on a sub domain off of Blogspot.com, or to FTP content to your own domain. If you are serious about building a . . . View Full Definition

Blogroll: Link list on a blog, usually linking to other blogs owned by the same company or friends of that blogger.

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