Business / Search Engine Optimization (SEO) Glossary

Supplemental Index: Pages with very low pagerank, which are still relevant to a search query, often appear in the SERPs with a label of Supplemental Result. Googles representative’s say that this is not indicat . . . View Full Definition

Supplemental Results: Documents which generally are trusted less and rank lower than documents in the main search index. Some search engines, such as Google, have multiple indicies. Documents which are not well t . . . View Full Definition

Taxonomy: Classification system of controlled vocabulary used to organize topical subjects, usually hierarchical in nature.

Technorati: Blog search engine which tracks popular stories and link relationships.

Telnet: Internet service allowing a remote computer to log into a local one for projects such as script initialization or manipulation.

Teoma: Topical community based search engine largely reliant upon Kleinberg's concept of hubs and authorities. Teoma powers Ask.com.

Term Frequency: A measure of how frequently a keyword appears amongst a collection of documents.

Term Vector Database: A weighted index of documents which aims to understand the topic of documents based on how similar they are to other documents, and then match the most relevant documents to a search query b . . . View Full Definition

Text Link: A plain HTML link that does not involve graphic or special code such as flash or java script.

Text Link Ads: Advertisements which are formatted as text links. Since the web was originally based on text and links people are typically more inclined to pay attention to text links than some other ad fo . . . View Full Definition

Thesaurus: Synonym directory search engines use to help increase return relevancy. Thesaurus tools can also be used as a keyword research tool to help search marketers find related keywords to target.

Time On Page: The amount of time that a user spends on one page before clicking off. An indication of quality and relevance.

Title: The title element is used to describe the contents of a document. The title is one of the most important aspects to doing SEO on a web page. Each page title should be: Unique to that page, D . . . View Full Definition

Toolbar: Many major search companies aim to gain marketshare by distributing search toolbars. Some of these toolbars have useful features such as pop-up blockers, spell checkers, and form autofill. T . . . View Full Definition

Topic-Sensitive PageRank: Method of computing PageRank which instead of producing a single global score creates topic related PageRank scores.

Trackback: Automated notification that another website mentioned your site which is baked into most popular blogging software programs. Due to the automated nature of trackbacks they are typically quit . . . View Full Definition

TrustRank: Search relevancy algorithm which places additional weighting on links from trusted seed websites that are controlled by major corporations, educational institutions, or governmental institutions.

Typepad: Hosted blogging platform provided by SixApart, who also makes Movable Type. It allows you to publish sites on a subdomain off of Typepad.com, or to publish content which appears as though it . . . View Full Definition

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