Search Engine Optimization (SEO) Glossary
Business / Search Engine Optimization (SEO) Glossary
Social Media Poisoning (SMP): AAny of several (possibly illegal) black hat techniques designed to implicate a competitor as a spammer - For example blog comment spamming in the name / brand of a competitor
Sock Puppet: an online identity used to either hide a persons real identity or to establish multiple user profiles.
Spam: Unsolicited email messages. Search engines also like to outsource their relevancy issues by calling low quality search results spam. They have vague ever changing guidelines which determine . . . View Full Definition
SpamAd Page: A Made For Adsense/Advertisement page which uses scraped or machine generated text for content, and has no real value to users other than the slight value of the adds. Spammers sometimes cre . . . View Full Definition
Spamdexing: Spamdexing or search engine spamming is the practice of deceptively modifying web pages to increase the chance of them being placed close to the beginning of search engine results, or to inf . . . View Full Definition
Spammer: A person who uses spam to pursue a goal.
Spamming: The act of creating and distributing spam.
Spider: Search engine crawlers which search or 'spider' the web for pages to include in the index. Many non-traditional search companies have different spiders which perform other applications. For . . . View Full Definition
Spider Trap: an endless loop of automatically generated links which can “trap” a spider program. Sometimes intentionally used to prevent automated scraping or e-mail address harvesting.
Splash Page: Often animated, graphics pages without significant textual content. Splash pages are intended to look flashy to humans, but without attention to SEO may look like dead ends to search engine . . . View Full Definition
Splog: Spam Blog which usually contains little if any value to humans, and is often machine generated or made up of scraped content.
Spyware: Software programs which spy on web users, often used to collect consumer research and to behaviorally targeted ads.
Static Content: Content which does not change frequently. May also refer to content that does not have any social elements to it and does not use dynamic programming languages. Many static sites do well, bu . . . View Full Definition
Static Page: A web page without dynamic content or variables such as session IDs in the URL. Static pages are good for SEO work in that they are friendly to search engine spiders.
Stemming: Using the stem of a word to help satisfy search relevancy requirements. EX: searching for swimming can return results which contain swim. This usually enhances the quality of search results . . . View Full Definition
Stickiness: Mitigation of bounce rate. Website changes that entice users to stay on the site longer, and view more pages improve the sites “stickiness”.
Stop Words: Common words (ex: a, to, and, is ...) which add little relevancy to a search query, and are thus are removed from the search query prior to finding relevant search results. It is both fine a . . . View Full Definition
Submission: The act of making information systems and related websites aware of your website. In most cases you no longer need to submit your website to large scale search engines, they follow links and . . . View Full Definition
Word of the Day:
Profit And Loss Statement: A detailed statement of income and expenses of a business that reveals the operating position of the business over a period of time. Commonly referred to a P&L.
Synonym of the Day:
Arrange: Settle, Plan, Set (up), Organize, Orchestrate, Manipulate, Choreograph, Predetermine, Decide, Prepare, Determine, Prearrange, Devise, Bring About, Con . . . View All Synonyms
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