Search Engine Optimization (SEO) Glossary
Business / Search Engine Optimization (SEO) Glossary
Sandbox: There has been debate and speculation that Google puts all new sites into a “sandbox,” preventing them from ranking well for anything until a set period of time has passed. The existence or . . . View Full Definition
Scrape: Copying content from a site, often facilitated by automated bots.
Scumware: Intrusive software and programs which usually target ads, violate privacy, and are often installed without the computer owner knowing what the software does.
Search Engine (SE): a program, which searches a document or group of documents for relevant matches of a users keyword phrase and returns a list of the most relevant matches. Internet search engines such as Goo . . . View Full Definition
Search Engine Optimization (SEO): The process of increasing the number of visitors to a web site by achieving high rank in the search results of a search engine. The higher a web site ranks in the results of a search, the gr . . . View Full Definition
Search Engine Results Page (SERP): Search Engine Results Page is the page on which the search engines show the results for a search query.
Search Engine Spam: Pages created to cause search engines to deliver inappropriate or less relevant results. Search Engine Optimizers are sometimes unfairly perceived as search engine Spammers. Of course in som . . . View Full Definition
Search History: Many search engines store user search history information. This data can be used for better ad targeting or to make old information more findable. Search engines may also determine what a do . . . View Full Definition
Search Marketing (SEM): Short for search engine marketing, SEM is often used to describe acts associated with researching, submitting and positioning a Web site within search engines to achieve maximum exposure of . . . View Full Definition
Server: Computer used to host files and serve them to the WWW. Dedicated servers usually run from $100 to $500 a month. Virtual servers typically run from $5 to $50 per month.
Server Logs: Files hosted on servers which display website traffic trends and sources. Server logs typically do not show as much data and are not as user friendly as analytics software. Not all hosts pro . . . View Full Definition
Server Side Include (SSI): Server Side Includes are a way to call portions of a page in from another page. SSI makes it easier to update websites. To use a server side include you have to follow one of the conditions: . . . View Full Definition
Siphoning: Techniques used to steal another web sites traffic, including the use of spyware or cybersquatting.
Site Map: Page which can be used to help give search engines a secondary route to navigate through your site. Tips: On large websites the on page navigation should help search engines find all applica . . . View Full Definition
Slashdot: Central editorially driven community news site focusing on technology and nerd related topics created by Rob Malda.
Social Bookmark: A form of Social Media where users bookmarks are aggregated for public access.
Social Media: Websites which allow users to create the valuable content. A few examples of social media sites are social bookmarking sites and social news sites.
Social Media Marketing (SMM): Website or brand promotion through social media
Word of the Day:
Profit And Loss Statement: A detailed statement of income and expenses of a business that reveals the operating position of the business over a period of time. Commonly referred to a P&L.
Synonym of the Day:
Arrange: Orchestrate, Score, Adaptsettle, Plan, Set (up), Organize, Orchestrate, Manipulate, Choreograph, Predetermine, Decide, Prepare, Determine, Prearrange, . . . View All Synonyms
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