Search Engine Optimization (SEO) Glossary
Business / Search Engine Optimization (SEO) Glossary
Query Refinement: Some searchers may refine their search query if they deemed the results as being irrelevant. Some search engines may aim to promote certain verticals or suggest other search queries if they . . . View Full Definition
Real Simple Syndication (RSS): Rich Site Summary or Real Simple Syndication is a method of syndicating information to a feed reader or other software which allows people to subscribe to a channel they are interested in.
Recall: The portion of relevant documents that were retrieved when compared to all relevant documents.
Reciprocal Link: Nepotistic link exchanges where websites try to build false authority by trading links, using three way link trades, or other low quality link schemes. When sites link naturally there is goi . . . View Full Definition
Redirect: A method of alerting browsers and search engines that a page location moved. 301 redirects are for permanent change of location and 302 redirects are used for a temporary change of location.
Referrer: The source from which a website visitor came from.
Registrar: A company which allows you to register domain names.
Reinclusion: If a site has been penalized for spamming they may fix the infraction and ask for reinclusion. Depending on the severity of the infraction and the brand strength of the site they may or may . . . View Full Definition
Relative Link: A link which shows the relation of the current URL to the URL of the page being linked at. Some links only show relative link paths instead of having the entire reference URL within the a hr . . . View Full Definition
Relevancy: A measure of how useful searchers find search results. Many search engines may also bias organic search results to informational resources since commercial ads also show in the search results.
Reputation Management: Ensuring your brand related keywords display results which reinforce your brand. Many hate sites tend to rank highly for brand related queries.
Resubmission: Much like search engine submission, resubmission is generally a useless program which is offered by businesses bilking naive consumers out of their money for a worthless service.
Return On Investment (ROI): One use of analytics software is to analyze and quantify return on investment, and thus cost / benefit of different schemes.
Reverse Index: An index of keywords which stores records of matching documents that contain those keywords.
Rich Site Summary (RSS): Rich Site Summary or Real Simple Syndication is a method of syndicating information to a feed reader or other software which allows people to subscribe to a channel they are interested in.
Robot: (robot, spider, crawler) A program which performs a task more or less autonomously. Search engines use bots to find and add web pages to their search indexes. Spammers often use bots to “scr . . . View Full Definition
Robots.txt: A file which sits in the root of a site and tells search engines which files not to crawl. Some search engines will still list your URLs as URL only listings even if you block them using a r . . . View Full Definition
Safari: A popular Apple browser.
Word of the Day:
Profit And Loss Statement: A detailed statement of income and expenses of a business that reveals the operating position of the business over a period of time. Commonly referred to a P&L.
Synonym of the Day:
Arrange: Orchestrate, Score, Adaptsettle, Plan, Set (up), Organize, Orchestrate, Manipulate, Choreograph, Predetermine, Decide, Prepare, Determine, Prearrange, . . . View All Synonyms
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