Search Engine Optimization (SEO) Glossary
Business / Search Engine Optimization (SEO) Glossary
Paid Inclusion: A method of allowing websites which pass editorial quality guidelines to buy relevant exposure.
Pay For Inclusion (PFI): The practice of charging a fee to include a website in a search engine or directory. While quite common, usually what is technically paid for is more rapid consideration to avoid Googles pro . . . View Full Definition
Pay For Performance (PFP): Payment structure where affiliated sales workers are paid commission for getting consumers to perform certain actions. Publishers publishing contextual ads are typically paid per ad click. A . . . View Full Definition
Pay Per Action (PPA): Very similar to Pay Per Click except publishers only get paid when click throughs result in conversions.
Pay Per Click (PPC): a contextual advertisement scheme where advertisers pay add agencies (such as Google) whenever a user clicks on their add. Adwords is an example of PPC advertising.
Penalty: Search engines prevent some websites suspected of spamming from ranking highly in the results by banning or penalizing them. These penalties may be automated algorithmically or manually appl . . . View Full Definition
Personalization: Altering the search results based on a person's location, search history, content they recently viewed, or other factors relevant to them on a personal level.
PHP: PHP Hypertext Preprocessor is an open source server side scripting language used to render web pages or add interactivity to them.
Poison Word: Words which were traditionally associated with low quality content that caused search engines to want to demote the rankings of a page.
Portable Document Format (PDF): Portable Document Format is a universal file format developed by Adobe Systems that allows files to be stored and viewed in the original printer friendly context.
Portal: A web service which offers a wide array of features to entice users to make the portal their “home page” on the web. IGoogle, Yahoo, and MSN are portals.
Precision: The ability of a search engine to list results that satisfy the query, usually measured in percentage. (if 20 of the 50 results match the query the precision is 40%) Search spam and the comp . . . View Full Definition
Profit Elasticity: A measure of the profit potential of different economic conditions based on adjusting price, supply, or other variables to create a different profit potential where the supply and demand cur . . . View Full Definition
Proprietary Method: sales term often used by SEO service providers to imply that they can do something unique to achieve “Top Ten Rankings”.
Proximity: A measure of how close words are to one another. A page which has words near one another may be deemed to be more likely to satisfy a search query containing both terms. If keyword phrases a . . . View Full Definition
Quality Content: Content which is linkworthy in nature.
Quality Link: Search engines count links votes of trust. Quality links count more than low quality links. There are a variety of ways to define what a quality link is, but the following are characteristic . . . View Full Definition
Query: The actual 'search string' a searcher enters into a search engine.
Word of the Day:
Profit And Loss Statement: A detailed statement of income and expenses of a business that reveals the operating position of the business over a period of time. Commonly referred to a P&L.
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