Search Engine Optimization (SEO) Glossary
Business / Search Engine Optimization (SEO) Glossary
Live.com: Newer search platform provided by Microsoft.
Log Files: Server files which show you what your leading sources of traffic are and what people are search for to find your website. Log files do not typically show as much data as analytics programs w . . . View Full Definition
Long Tail: Phrase describing how for any category of product being sold there is much more aggregate demand for the non-hits than there is for the hits. How does the long tail applies to keywords? Long . . . View Full Definition
Looksmart: Company originally launched as a directory service which later morphed into a paid search provider and vertical content play.
Made For Advertisements (MFA): websites that are designed from the ground up as a venue for advertisements. This is usually, but not always a bad thing. TV programming is usually MFA.
Manual Review: All major search engines combine a manual review process with their automated relevancy algorithms to help catch search spam and train their relevancy algorithms. Abnormal usage data or link . . . View Full Definition
Mashup: A web page which consists primarily of single purpose software and other small programs (gizmos and gadgets) or possibly links to such programs. Mashups are quick and easy content to produce . . . View Full Definition
Mechanical Turk: Amazon.com program which allows you to hire humans to perform easy tasks that computers are bad at.
Meta Description: The meta description tag is typically a sentence or two of content which describes the content of the page. A good meta description tag should: be relevant and unique to the page, reinforce . . . View Full Definition
Meta Keywords: The meta keywords tag is a tag which can be used to highlight keywords and keyword phrases which the page is targeting. Many people spammed meta keyword tags and searchers typically never se . . . View Full Definition
Meta Refresh: A meta tag used to make a browser refresh to another URL location. Generally in most cases it is preferred to use a 301 or 302 redirect over a meta refresh.
Meta Search: A search engine which pulls top ranked results from multiple other search engines and rearranges them into a new result set.
META Tags: Statements within the HEAD section of an HTML page which furnishes information about the page. META information may be in the SERPs but is not visible on the page. It is very important to ha . . . View Full Definition
Mindshare: A measure of the amount of people who think of you or your product when thinking of products in your category. Sites with strong mindshare, top rankings, or a strong memorable brand are far . . . View Full Definition
Mirror Site: Site which mirrors (or duplicates) the contents of another website. Generally search engines prefer not to index duplicate content. The one exception to this is that if you are a hosting com . . . View Full Definition
Monetize: To extract income from a site. Adsense ads are an easy way to Monetize a website.
Movable Type: For sale blogging software which allows you to host a blog on your website. Movable Type is typically much harder to install than Wordpress is.
MSN Search: Search engine built by Microsoft. MSN is the default search provider in Internet Explorer.
Word of the Day:
Profit And Loss Statement: A detailed statement of income and expenses of a business that reveals the operating position of the business over a period of time. Commonly referred to a P&L.
Synonym of the Day:
Arrange: Order, Dispose, Array, Organize, Sort (out), Systematize, Group, Set Up, Rank, Line Up, Align, Form, Positionsettle, Plan, Set (up), Organize, Orchest . . . View All Synonyms
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