Search Engine Optimization (SEO) Glossary
Business / Search Engine Optimization (SEO) Glossary
Latent Semantic Indexing (LSI): This mouthful just means that the search engines index commonly associated groups of words in a document. SEOs refer to these same groups of words as “Long Tail Searches”. The majority of se . . . View Full Definition
Link: A citation from one web document to another web document or another position in the same document. Most major search engines consider links as a vote of trust.
Link Baiting: The art of targeting, creating, and formatting information that provokes the target audience to point high quality links at your site. Many link baiting techniques are targeted at social med . . . View Full Definition
Link Building: The process of building high quality linkage data that search engines will evaluate to trust your website is authoritative, relevant, and trustworthy.
Link Bursts: A rapid increase in the quantity of links pointing at a website. When links occur naturally they generally develop over time. In some cases it may make sense that popular viral articles rece . . . View Full Definition
Link Churn: The rate at which a site loses links.
Link Condom: Any of several methods used to avoid passing link love to another page, or to avoid possible detrimental results of indorsing a bad site by way of an outgoing link, or to discourage link spa . . . View Full Definition
Link Equity: A measure of how strong a site is based on its inbound link popularity and the authority of the sites providing those links.
Link Exchange: a reciprocal linking scheme often facilitated by a site devoted to directory pages. Link exchanges usually allow links to sites of low or no quality, and add no value themselves. Quality dir . . . View Full Definition
Link Farm: Website or group of websites which exercises little to no editorial control when linking to other sites. FFA pages, for example, are link farms.
Link Hoarding: A method of trying to keep all your link popularity by not linking out to other sites, or linking out using JavaScript or through cheesy redirects. Generally link hoarding is a bad idea for . . . View Full Definition
Link Love: An outgoing link, which passes trust, unencumbered by any kind of link hiding.
Link Partner: Two sites which link to each other. Search engines usually don’t see these as high value links, because of the reciprocal nature.
Link Popularity: The number of links pointing at a website. For competitive search queries link quality counts much more than link quantity. Google typically shows a smaller sample of known linkage data than . . . View Full Definition
Link Reputation: The combination of your link equity and anchor text.
Link Rot: A measure of how many and what percent of a website's links are broken. Links may be broken for a number of reason, but four of the most common reasons are: a website going offline, linking . . . View Full Definition
Link Text: The user visible text of a link. Search engines use anchor text to indicate the relevancy of the referring site and link to the content on the landing page. Ideally all three, link text, ref . . . View Full Definition
Linkerati: Internet users who are the most productive targets of linkbait. The Linkerati includes - social taggers, forum posters, resource maintainers, bloggers and other content creators, etc - who a . . . View Full Definition
Word of the Day:
Profit And Loss Statement: A detailed statement of income and expenses of a business that reveals the operating position of the business over a period of time. Commonly referred to a P&L.
Synonym of the Day:
Arrange: Settle, Plan, Set (up), Organize, Orchestrate, Manipulate, Choreograph, Predetermine, Decide, Prepare, Determine, Prearrange, Devise, Bring About, Con . . . View All Synonyms
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