Above the Fold:
A term traditionally used to describe the top portion of a newspaper. In email n . . .
Absolute Link:
A link which shows the full URL of the page being linked to. Some links only sho . . .
Active Server Pages (ASP):
A common programming language used befor . . .
AdCenter:
Microsoft's cost per click ad network similar to Google's AdWords. While it has . . .
AdSense:
Google's contextual advertising network. Publishers large and small may automati . . .
AdWords:
Google's advertisement and link auction network. Most of Google's ads are keywor . . .
Affiliate:
An affiliate site markets products or services that are actually sold by another . . .
Affiliate Marketing:
Affiliate marketing programs allows merchants to expand their market reach and m . . .
Age:
Some social networks or search systems may take site age, page age, user account . . .
AJAX:
Asynchronous JavaScript and XML is a technique which allows a web page to reques . . .
Alexa:
Amazon.com owned search service which measures website traffic. Alexa is heavily . . .
Algorithm:
A program used by search engines to determine what pages to suggest for a given . . .
AllTheWeb:
Search engine which was created by Fast, then bought by Overture, which was boug . . .
Alt Attribute:
Blind people and most major search engines are not able to easily distinguish wh . . .
Alt Text:
A description of a graphic, which usually isn’t displayed to the end user, unles . . .
AltaVista:
Search engine bought out by Overture prior to Overture being bought by Yahoo. Al . . .
Analytics:
Software which allows you to track your page views, user paths, and conversion s . . .
Anchor Text:
The text that a user would click on to follow a link. In the case the link is an . . .
API:
Application Program Interface - a series of conventions or routines used to acce . . .
Arbitrage:
Exploiting market inefficiencies by buying and reselling a commodity for a profi . . .