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Business - Search Engine Optimization (SEO) Glossary


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Above the Fold A term traditionally used to describe the top portion of a newspa . . .
Absolute Link A link which shows the full URL of the page being linked to. Some . . .
Active Server Pages (ASP) A common programming language used befor . . .
AdCenter Microsoft's cost per click ad network similar to Google's AdWords . . .
AdSense Google's contextual advertising network. Publishers large and sma . . .
AdWords Google's advertisement and link auction network. Most of Google's . . .
Affiliate An affiliate site markets products or services that are actually . . .
Affiliate Marketing Affiliate marketing programs allows merchants to expand their mar . . .
Age Some social networks or search systems may take site age, page ag . . .
AJAX Asynchronous JavaScript and XML is a technique which allows a web . . .
Alexa Amazon.com owned search service which measures website traffic. A . . .
Algorithm A program used by search engines to determine what pages to sugge . . .
AllTheWeb Search engine which was created by Fast, then bought by Overture, . . .
Alt Attribute Blind people and most major search engines are not able to easily . . .
Alt Text A description of a graphic, which usually isn’t displayed to the . . .
AltaVista Search engine bought out by Overture prior to Overture being boug . . .
Analytics Software which allows you to track your page views, user paths, a . . .
Anchor Text The text that a user would click on to follow a link. In the case . . .
API Application Program Interface - a series of conventions or routin . . .
Arbitrage Exploiting market inefficiencies by buying and reselling a commod . . .

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