Business / Search Engine Optimization (SEO) Glossary

Unethical SEO: Some search engine marketers lacking in creativity try to market their services as being ethical, whereas services rendered by other providers are somehow unethical. SEO services are general . . . View Full Definition

Uniform Resource Identifier (URI): A Uniform Resource Identifier (URI) is a compact sequence of characters that identifies an abstract or physical resource. This specification defines the generic URI syntax and a process for . . . View Full Definition

Uniform Resource Locator (URL): Uniform Resource Locator is the unique address of any web document.

Update: Search engines frequently update their algorithms and data sets to help keep their search results fresh and make their relevancy algorithms hard to update. Most major search engines are cont . . . View Full Definition

URL Rewrite: A technique used to help make URLs more unique and descriptive to help facilitate better sitewide indexing by major search engines.

Usability: How easy it is for customers to perform the desired actions. The structure and formatting of text and hyperlink based calls to action can drastically increase your website usability, and thu . . . View Full Definition

Usage Data: Things like a large stream of traffic, repeat visitors, multiple page views per visitor, a high clickthrough rate, or a high level of brand related search queries may be seen by some search . . . View Full Definition

Usenet: A search service which is focused on a particular field, a particular type of information, or a particular information format.

User Generated Content (UGC): Social Media, wikis, Folksonomies, and some blogs rely heavily on User Generated Content. One could say that Google is exploiting the entire web as UGC for an advertising venue.

Vertical Search: A search service which is focused on a particular field, a particular type of information, or a particular information format. For example, Business.com would be a B2B vertical search engine . . . View Full Definition

Viral Marketing: Self propagating marketing techniques. Common modes of transmission are email, blogging, and word of mouth marketing channels. Many social news sites and social bookmarking sites also lead t . . . View Full Definition

Virtual Server: A server which allows multiple top level domains to be hosted from a single computer. Using a virtual server can save money for smaller applications, but dedicated hosting should be used for . . . View Full Definition

Walled Garden: a group of pages which link to each other, but are not linked to by any other pages. A walled garden can still be indexed if it is included in a sitemap, but it will probably have very low pagerank.

Wdget: 1) (gadget, gizmo) small applications used on web pages to provide specific functions such as a hit counter or IP address display. These programs can make good link bait. 2) a term borrowed . . . View Full Definition

Web 2.0: Is characterized by websites, which encourage user interaction.

White Hat SEO: Search engines set up guidelines that help them extract billions of dollars of ad revenue from the work of publishers and the attention of searchers. Within that highly profitable framework . . . View Full Definition

Whois: Each domain has an owner of record. Ownership data is stored in the Whois record for that domain. Some domain registrars also allow you to hide the ownership data of your sites. Many large s . . . View Full Definition

Wiki: Software which allows information to be published using collaborative editing.

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