Business / Internet Marketing Glossary

A-B Testing: In A/B testing, you unleash two different versions of a keyword, advertisement, website, web/landing page, banner design or variable and see which performs the best. You test version A vs. V . . . View Full Definition

Above The Fold: With reference to the top part of a newspaper, the term is used in Internet marketing to describe the top part of the page that the user can see without scrolling down.

Account: A business or department that controls a marketing budget. Small companies might use a single account to manage campaigns: larger companies might require several accounts to represent differ . . . View Full Definition

Account Daily Spending Limit: Maximum amount you want to spend each day. You may be charged up to 10% above your Account Daily Spending Limit.

Ad Blocking: The blocking of Web advertisements, typically the image in graphical Web advertisements.

Ad Clicks: Number of times users click on an ad banner.

Ad Group Bid: The default bid you set to apply to keywords in an ad group. You can override the ad group bid for a keyword by setting a custom keyword bid.

Ad Groups: A group of ads within a Campaign. A set of ads and related keywords within a campaign. The ads can be displayed to prospective customers searching for or viewing content related to your keyw . . . View Full Definition

Ad Scheduling: In internet marketing, Ad Scheduling is the practice of scheduling the day into several parts, during each of which a different t advertising rule is applied based on advertising objective, . . . View Full Definition

Ad Space: The space on a Web page available for advertisements.

Ad Views (Impressions): Number of times an ad banner is downloaded and presumably seen by visitors. If the same ad appears on multiple pages simultaneously, this statistic may understate the number of ad impression . . . View Full Definition

Address: A unique identifier for a computer or site online, usually a URL for a web site or marked with an @ for an email address. Literally, it is how your computer finds a location on the informati . . . View Full Definition

Advanced Match Type: An option within Yahoo Sponsored Search that specifies how search terms are matched to ads. Ads that use the advanced match type are displayed for a broader range of searches relevant to you . . . View Full Definition

Advanced Research Project Agency (ARPA): The U.S. Department of Defense agency that, in conjunction with leading universities, created arpanet, the precursor of the Internet.

Advertising Network: A network representing many Web sites in selling advertising, allowing advertising buyers to reach broad audiences relatively easily through run-of-category and run-of-network buys.

Affiliate: A marketing partner that promotes your product or services under a pay-for-results agreement.

Affiliate Directory: A categorized listing of affiliate programs.

Affiliate Forum: An online community where visitors may read and post topics related to affiliate marketing.

Affiliate Fraud: Bogus activity generated by an affiliate in an attempt to generate illegitimate, unearned revenue.

Affiliate Marketing: Revenue sharing between online advertisers/merchants and online publishers/salespeople, whereby compensation is based on performance measures, typically in the form of sales, clicks, registr . . . View Full Definition

Affiliate Merchant: The advertiser in an affiliate marketing relationship.

Affiliate Network: A value-added intermediary providing services, including aggregation, for affiliate merchants and affiliates.

Affiliate Software: Software that, at a minimum, provides tracking and reporting of commission-triggering actions (sales, registrations, or clicks) from affiliate links.

Alexa: Founded in April 1996, Alexa Internet grew out of a vision of Web navigation that is intelligent and constantly improving with the participation of its users. Along the way Alexa has develop . . . View Full Definition

Alexa Rank: A web toolbar service that provides webmasters with real-time Alexa site traffic data.

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