Business / Internet Marketing Glossary

Keyword Matching: In Google Ad Words, there are four different keyword matching options, each specifying a different way for a keyword to interact with search queries. With some options, you'll enjoy more ad . . . View Full Definition

Keyword Research: Keyword research includes the processes and methodologies to research key words that would be used for search and internet marketing campaigns.

Keywords Tag: META tag used to help define the primary keywords of a Web page.

Killer App: A term that migrated from software development to online. It is nothing more than tech-talk for the eternal search for next big idea.

Lag: The amount of time between making an online request or command and receiving a response. Until lag time becomes no time at all the Internet will not be consumer-friendly, and its profit pote . . . View Full Definition

Link: An electronic connection between two Web sites (also called 'hot link').

Link Bait: Link bait is a form of spam in the form of editorial content posted on a blog or Web page and submitted to social media sites in hopes of building inbound links from other sites.

Link Building: The process of getting quality Web sites to link to your Web site, in order to improve search engine rankings. Link building techniques can reciprocal linking, entering barter arrangements, . . . View Full Definition

Link Checker: Tool used to check for broken hyperlinks.

Link Popularity: A measure of inbound links. Several search engines have included this factor into their algorithms, the most notable being Goggle with their trademarked pagerank.

Linkrot: When Web pages previously accessible at a particular URL are no longer reachable at that URL due to movement or deletion of the pages.

Listserver: A program that automatically sends email to a list of subscribers. It is the mechanism that is used to keep newsgroups informed.

Load: Usually used with up-load or down-load, it means to transfer files or software -- to 'load' -- from one computer or server to another computer or server. In other words, it's the movement of . . . View Full Definition

Local Area Network (LAN): A computer network -- which for some reason is pronounced 'land' -- limited to a certain area, usually a single floor or building. The web is a network, but not a LAN.

Log Files: File that keeps track of network connections. These text files have the ability to record the amount of search engine referrals that is being delivered to your website.

Login: The identification or name used to access -- log into -- a computer, network or site.

Long Domain Name: Domain names longer than the original 26 characters, up to a theoretical limit of 67 characters (including the extension, such as .com).

Mailing List: Online a mailing list is an automatically distributed email message on a particular topics going to certain individuals. You can subscribe or unsubscribe to a mailing list by sending a messa . . . View Full Definition

Manual Submission: Adding a URL to the search engines individually by hand.

Marketing Plan: The part of the business plan outlining the marketing strategy for a product or service.

Maximum Cpm: A maximum CPM bid is the highest amount that you're willing to pay for each 1000 impressions your ad receives. CPM stands for cost-per-thousand impressions.

Media Kit: A resource created by a publisher to help prospective ad buyers evaluate advertising opportunities.

Meta Data: Data about Data

Meta Search Engine: A search engine which gathers the results of other search engines to provide an wider range of results

Meta Tag Generator: Tool that will output META tags based on input page information.

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