Business / Internet Marketing Glossary

Forms: The pages in most browsers that accept information in text-entry fields. They can be customized to receive company sales data and orders, expense reports or other information. They can also . . . View Full Definition

Frames: The use of multiple, independent sections to create a single Web page. Each frame is built as a separate HTML file but with one 'master' file to identify each section. When a user requests a . . . View Full Definition

Freeware: Shareware, or software, that can be downloaded off the Internet -- for free.

Frequency: The number of times an ad is delivered to the same browser in a single session or time period. A site needs to use cookies in order to manage ad frequency.

Frequency Cap: Restriction on the amount of times a specific visitor is shown a particular advertisement.

Frequently Asked Questions (Faq): FAQ is a commonly used abbreviation for 'Frequently Asked Questions.' Most Internet sites will have a 'FAQ' to explain what is in the area and how to use its features.

Gateway: A link from one computer system to a different computer system.

Geo Targeting: Delivery of ads specific to the geographic location of the searcher. Geo-targeting allows the advertiser to specify where ads will or won't be shown based on the searcher's location, enablin . . . View Full Definition

Gif (Graphic Interchange Format): GIF (pronounced 'gift') is a graphics format that can be displayed on almost all web browsers. It is a common compression format used for transferring graphics files between different comput . . . View Full Definition

Google Dance: Some internet marketers reference 'Google Dance' as the time just after the search engine results pages change because of a change in Google algorithms. Usually webmasters and marketers who . . . View Full Definition

Google Webmaster Tools: A webmaster resource that will help you with the crawling and indexing of your website.

Googlebot: Google uses several user-agents to crawl and index content in the Google.com search engine. Googlebot describes all Google spiders. All Google bots begin with 'Googlebot': for example, Googl . . . View Full Definition

Gross Exposures: Each time a Web server sends a file to a browser, it is recorded in the server log file as a 'hit.' Hits are generated for every element of a requested page (including graphics, text and int . . . View Full Definition

Guerilla Marketing: Unconventional marketing intended to get maximum results from minimal resources.

Hacker: Originally used to describe a computer enthusiast who pushed a system to its highest performance through clever programming.

Helper Application: This term refers to software programs that run along with browser programs enabling them to perform additional functions. Good examples are Shockwave for downloading and viewing moving image . . . View Full Definition

History List: Most browsers have a pull-down menu which displays the sites you've recently visited so you can return to site instantly or view your latest surfing session. The same mechanism makes it poss . . . View Full Definition

Hit: A hit is simply any request to the web server for any type of file. This can be an HTML page, an image (jpeg, gif, png, etc.), a sound clip, a cgi script, and many other file types. An HTML . . . View Full Definition

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