Business / Internet Marketing Glossary

impression : A single instance of an online advertisement being displayed.*

Inbound Link: An inbound link is an hyperlink to a particular Web page from an outside site, bringing traffic to that Web page. Inbound links important because many search engine algorithms use the qualit . . . View Full Definition

Incentivized Traffic: Visitors who have received some form of compensation for visiting a site.

Index: The database of a search engine or directory.

Infopreneur: Someone who starts up a business in information technology or online communications.

Integrated Digital Services Network (ISDN): ISDN lines are high-speed dial-up connections to the Internet. That's good. What's bad is that their cost and availability is determined by local telephone companies, which means in some pla . . . View Full Definition

Interactive Agency: An agency offering a mix of Web design/development, Internet advertising/marketing, or E-Business/E-Commerce consulting.

Interactivity: If your web site isn't interactive, it's dead.

Internet Domain Name: The unique name that identifies an Internet entity.

Internet Relay Chat (IRC): A facility that allows people -- from many different places in the world at one time -- to chat in real time. The chats, or forums, are typed remarks, and they can be either public or privat . . . View Full Definition

Internet Service Provider (ISP): A business that provides access to the Internet. Its services are available to either individuals or companies, and include a dial-in interface with the Internet, software supply and often w . . . View Full Definition

Interstitial: Means 'something in between' and is a page that is inserted in the normal flow of content between a user and a site. An Interstitial Ad is an 'intrusive' ad unit that is spontaneously delive . . . View Full Definition

Intranet: Intranets are private networks, usually maintained by corporations for internal communications, which use Internet -- usually web -- protocols, software and servers. They are relatively chea . . . View Full Definition

Inventory: The number of ads available for sale on a Web site. Ad inventory is determined by the number of ads on a page, the number of pages containing ad space and the number of page requests.

Invisible Web: A term that refers to the vast amount of information on the web that isn't indexed by search engines. Coined in 1994 by Dr. Jill Ellsworth.

Ip Address: Internet Protocol address. Every system connected to the Internet has a unique IP address, which consists of a number in the format A.B.C.D where each of the four sections is a decimal numbe . . . View Full Definition

Ip Delivery: To deliver content based on the IP address of the computer requesting the URL. Sometimes used to tailor content to different user groups.

Java: Java is an object oriented programming language created by Sun Microsystems that supports enhanced features such as animation, or real-time updating of information. If you are using a web br . . . View Full Definition

JavaScript : A scripting language developed by Netscape and used to create interactive Web sites.

Jpeg (Joint Photographic Experts Group): JPEG (pronounced 'jay peg') is a graphics format newer than GIF which displays photographs and graphic images with millions of colors, it also compresses well and is easy to download. Unfort . . . View Full Definition

Keyword: A word -- or often phrase -- used to focus an online search. A keyword is a database index entry that identifies a specific record or document. Keyword searching is the most common form of t . . . View Full Definition

Keyword Audit: Independent third-party verification of your keyword use, strategy, bidding, and return on investment.

Keyword Bidding: Keyword Bidding is the process or method used by search engines marketers to determine the ranking of paid keywords results in AOL, Google, MSN, Yahoo, and other search engines that require . . . View Full Definition

Keyword Density: Keywords as a percentage of indexable text words.

Keyword Marketing: Keyword Marketing is the act, process, or technique of promoting, selling, and distributing a product or service on-line.

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