Business / Internet Marketing Glossary

Gateway: A link from one computer system to a different computer system.

Geo Targeting: Delivery of ads specific to the geographic location of the searcher. Geo-targeting allows the advertiser to specify where ads will or won't be shown based on the searcher's location, enablin . . . View Full Definition

Gif (Graphic Interchange Format): GIF (pronounced 'gift') is a graphics format that can be displayed on almost all web browsers. It is a common compression format used for transferring graphics files between different comput . . . View Full Definition

Google Dance: Some internet marketers reference 'Google Dance' as the time just after the search engine results pages change because of a change in Google algorithms. Usually webmasters and marketers who . . . View Full Definition

Google Webmaster Tools: A webmaster resource that will help you with the crawling and indexing of your website.

Googlebot: Google uses several user-agents to crawl and index content in the Google.com search engine. Googlebot describes all Google spiders. All Google bots begin with 'Googlebot': for example, Googl . . . View Full Definition

Gross Exposures: Each time a Web server sends a file to a browser, it is recorded in the server log file as a 'hit.' Hits are generated for every element of a requested page (including graphics, text and int . . . View Full Definition

Guerilla Marketing: Unconventional marketing intended to get maximum results from minimal resources.

Hacker: Originally used to describe a computer enthusiast who pushed a system to its highest performance through clever programming.

Helper Application: This term refers to software programs that run along with browser programs enabling them to perform additional functions. Good examples are Shockwave for downloading and viewing moving image . . . View Full Definition

History List: Most browsers have a pull-down menu which displays the sites you've recently visited so you can return to site instantly or view your latest surfing session. The same mechanism makes it poss . . . View Full Definition

Hit: A hit is simply any request to the web server for any type of file. This can be an HTML page, an image (jpeg, gif, png, etc.), a sound clip, a cgi script, and many other file types. An HTML . . . View Full Definition

Home Page: The page designated as the main point of entry of a Web site (or main page) or the starting point when a browser first connects to the Internet. Typically, it welcomes you and introduces the . . . View Full Definition

Host: An Internet host used to be a single machine connected to the Internet (which meant it had a unique IP address). As a host, it made available to other machines on the network certain service . . . View Full Definition

Hotbot: A popular search portal that is part of the Terra Lycos Network, but operates as a separate search engine in its own right.

Hotlists: These can be pull-down or pop-up menus on browsers that contain new or popular sites. Major browser and search engine home pages also contain updated hotlists, and there are entire sites -- . . . View Full Definition

House Ad: Self-promotional ad a company runs on their own site/network to use unsold inventory.

Html: Hypertext Markup Language is a coding language used to make hypertext documents for use on the Web. HTML resembles old-fashioned typesetting code, where a block of text is surrounded by code . . . View Full Definition

Html Banner: A banner ad using HTML elements, often including interactive forms instead of (or in addition to) standard graphical elements.

Html Email: Email that is formatted using Hypertext Markup Language, as opposed to plain text email.

Http: Hyper-Text Transfer Protocol, the format of the World Wide Web. When a browser sees 'HTTP' at the beginning of an address, it knows that it is viewing a WWW page.

Hybrid Model: A combination of two or more online marketing payment models

Hyperlink: This is the clickable link in text or graphics on a web page that takes you to another place on the same page, another page or a whole other site. It is the single most powerful and importan . . . View Full Definition

Hypertext: Any text that that can be chosen by a reader and which causes another document to be retrieved and displayed.

Icann: Internet Corporation for Assigned Names and Numbers is a global non-profit corporation formed to oversee a select range of Internet technical management functions currently managed by the U. . . . View Full Definition

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