Business / Internet Marketing Glossary

Banner Blindness: The tendency of web visitors to ignore banner ads, even when the banner ads contain information visitors are actively looking for.

Banner Exchange: Network where participating sites display banner ads in exchange for credits which are converted (using a predetermined exchange rate) into ads to be displayed on other sites.

Barter: To exchange goods or services directly without the use of money.

Beta: This term has migrated from computer and software development, and it is usually used as 'beta site.' It means test site or test version. Beta is not the finally version of a product or web . . . View Full Definition

Beyond The Banner: Online advertising not involving standard GIF and JPEG banner ads.

Bid: The maximum amount that you are willing to pay for a click.

Bid Adjustments: A percentage or a fixed monetary amount by which to increase a bid for cases where traffic appears to be consistent with your selected targeting preferences. This is an optional feature that . . . View Full Definition

Bid Limit: When campaign optimization is turned on, the bid limit defines the maximum amount that you are willing to pay for a click.

Black Hat Seo: Those who practice search engine optimization with unethical methods.

Blog: A blog is an online journal or 'log' of any given subject. Blogs are easy to update, manage, and syndicate, powered by individuals and/or corporations and enable users to comment on postings.

Bookmark: A bookmark is an easy way to find your way Back to a web site -- just like a real bookmark helps you keep your place in a book you are reading.

Bot: Abbreviation for robot (also called a spider). It refers to software programs that scan the web. Bots vary in purpose from indexing web pages for search engines to harvesting e-mail addresse . . . View Full Definition

Bounce Rate: This shows a percentage of entrances on any given page that resulted in an exit from the page without entering any other page on the site.

Branding: A school of advertising that says, 'If the consumer has heard of us, we've done our job.' Fortunately for agencies, brand value is extremely difficult to measure, so branding campaigns can b . . . View Full Definition

Broad Match: This is the default option. If your ad group contained the keyword tennis shoes, your ad would be eligible to appear when a user's search query contained tennis and shoes, in any order, and . . . View Full Definition

Browser: An application used to view information from the Internet. Browsers provide a user-friendly interface for navigating through and accessing the vast amount of information on the Internet.

Browser Caching: To speed surfing, browsers store recently used pages on a user's disk. If a site is revisited, browsers display pages from the disk instead of requesting them from the server. As a result, s . . . View Full Definition

Browsing: A term that refers to exploring an online area, usually on the World Wide Web.

Bulletin Board System (BBS): Software that enables users to log into email, usenet and chat groups via modem.

Burstable Bandwidth: A hosting option that allows sites to use the available network capacity to handle periods of peak usage.

Business Hosting: Web hosting geared towards the mission-critical functions demanded by business-class customers.

Button Ad: A graphical advertising unit, smaller than a banner ad.

Button Exchange: Network where participating sites display button ads in exchange for credits which are converted (using a predetermined exchange rate) into ads to be displayed on other sites.

Buttons: Objects that, when clicked once, cause something to happen.

Buzzword: A trendy word or phrase that is used more to impress than explain.

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