Business / Internet Marketing Glossary

Affiliate Fraud: Bogus activity generated by an affiliate in an attempt to generate illegitimate, unearned revenue.

Affiliate Marketing: Revenue sharing between online advertisers/merchants and online publishers/salespeople, whereby compensation is based on performance measures, typically in the form of sales, clicks, registr . . . View Full Definition

Affiliate Merchant: The advertiser in an affiliate marketing relationship.

Affiliate Network: A value-added intermediary providing services, including aggregation, for affiliate merchants and affiliates.

Affiliate Software: Software that, at a minimum, provides tracking and reporting of commission-triggering actions (sales, registrations, or clicks) from affiliate links.

Alexa: Founded in April 1996, Alexa Internet grew out of a vision of Web navigation that is intelligent and constantly improving with the participation of its users. Along the way Alexa has develop . . . View Full Definition

Alexa Rank: A web toolbar service that provides webmasters with real-time Alexa site traffic data.

Algorithm: The process a search engine applies to web pages so it can accurately produce a list of results based on a search term. Search engines regularly change their algorithms to improve the qualit . . . View Full Definition

Alt Text: HTML attribute that provides alternative text when non-textual elements, typically images, cannot be displayed.

Alta Vista: A popular search engine. One of the first search engines originally owned by Digital now owned by Yahoo.

American Online (AOL): Stands for 'A(merica) O(n)L(ine)' America Online, Inc., based in Virginia, originally began as a closed network content provider: meaning only AOL subscribers had access to AOL content. Toda . . . View Full Definition

Analytics: A feature that allows you to understand a wide range of activity related to your website and your online marketing activities. Using analytics provides you with information to help optimize . . . View Full Definition

Anchor: A word, phrase or graphic image, in hypertext, it is the object that is highlighted, underlined or 'clickable' which links to another site.

Anchor Text: Anchor text refers to the visible clickable text for a hyperlink. For example: < a href='http://www.lazworld.com/' >This is the anchor text< /a >The text usually gives visitors or search eng . . . View Full Definition

Animated Gif (Gif89a): A GIF animation tool that creates sequences of images to simulate animation and allows for transparent Background colors. Animated GIF's can generate higher response rates than static banners.

Anonymous Ftp: An option in FTP that allows users to download files without having to establish and account.

Apache: An open source web server software.

Api: Application Programming Interface

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