Business / Internet Marketing Glossary

Standard Match Type: An option within Sponsored Search that specifies how search terms are matched to ads. Ads that use the standard match type are displayed for exact matches to your keywords, as well as for si . . . View Full Definition

Static Rotation: Advertisements rotate based on the entry of users into a screen. Regardless of the amount of time a user spends with a screen, advertisements will remain on the screen for the entire time an . . . View Full Definition

Stickiness: A measure used to gauge the effectiveness of a site in retaining individual users. The term is typically used in promotional material when traffic numbers are too low to be effective in laud . . . View Full Definition

Submission: Refers to content submitted or suggested to a search engine or directory. Several search engines and directories supply forms for users to complete to suggest or pay for content to be includ . . . View Full Definition

Super Affiliate: An affiliate capable of generating a significant percentage of an affiliate program's activity.

Surfing: Exploring World Wide Web. Commonly seen as 'Surfing the 'Net.'

Surround Session: Advertising sequence in which a visitor receives ads from one advertiser throughout an entire site visit.

Sysop: The person responsible for the day-to-day operations of a computer system or network. In large corporations, this person can be the head of the IS (Information Systems) Department.

T-1: A high-speed (1.54 megabits/second) network connection.

T-3: An even higher speed (45 megabits/second) Internet connection.

Tags: Individual keywords or phrases for organizing content

Targeted Marketing: Banners or other promotions aimed, on the basis of demographic analysis, at one specific subsection of the market.

text ad : Advertisement using text-based hyperlinks.

Text Link Exchange: Network where participating sites display text ads in exchange for credits which are converted (using a predetermined exchange rate) into ads to be displayed on other sites.

Throughput: The amount of data transmitted through Internet connectors in response to a given request. Neat term. The more 'throughput' you deliver to your customers, the better (if you're charging enough).

Title: An element of a web page which appears in the top left of most browsers. It is also the part of a directory submission that represents the title of the website. Arguably one of the most impo . . . View Full Definition

Title Tag: HTML tag used to define the text in the top line of a Web browser, also used by many search engines as the title of search listings.

Tracking Domain: A domain specifically created to measure traffic delivered to a website.

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