Business / Internet Marketing Glossary

Webmaster: The individual assigned to administering a corporation or organization's web site. This person lays out the information trees, designs the look, codes HTML pages, handles editing and additio . . . View Full Definition

Whois: A utility that returns ownership information about second-level domains.

Wide Area Information Server (WAIS): WAIS, pronounced 'ways,' search for data through online gopher databases. Unless you are looking for scientific or technical information, look somewhere else.

Widget: A widget is a live update on a website, webpage, or desktop. Widgets contain personalized neatly organized content or applications selected by its user.

Wiki: A web application that allows users to add content, as on an Internet forum, but also allows anyone to edit the content. Wiki also refers to the collaborative software used to create such a website

Wikipedia: A multilingual, web-based, free content encyclopedia project. Wikipedia is written collaboratively by volunteers from all around the world. With rare exceptions, its articles can be edited b . . . View Full Definition

World Wide Web: The web allows computer users to access information across systems around the world using urls to identify files and systems and hypertext links to move between files on the same or differen . . . View Full Definition

Wysiwyg: What you see is what you get. A type of editor used for creating web pages.

Yahoo Slurp: Yahoo web crawler. Instructions to Yahoo Slurp can be directed in the robots.txt file. Googlebot statistics can be viewed with web analytics software, on webserver logs, and in Google webmas . . . View Full Definition

Zine: Magazines that are published digitally, rather than on paper. Some are mainstream, others are oddball and cover almost every topic imaginable.

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