Business / Internet Marketing Glossary

Universal Search: Also known as blended, or federated search results, universal search pulls data from multiple databases to display on the same page. Results can include images, videos, and results from spec . . . View Full Definition

Upload: To send a file from one computer to another via modem or other telecommunication method.

Url: Uniform Resource Locator, an HTTP address used by the World Wide Web to specify a certain site. This is the unique identifier, or address, of a web page on the Internet. URL can be pronounce . . . View Full Definition

Usenet: Internet message boards, also known as Newsgroups. Each board has a theme, and there are tens of thousands of usenets concerning every imaginable topic. Many of them cover professional subje . . . View Full Definition

Valid Hits: A further refinement of hits, valid hits are hits that deliver all information to a user. Excludes hits such as redirects, error messages and computer-generated hits.

Vertical Banner: A banner ad measuring 120 pixels wide and 240 pixels tall.

Viewer: Another name for a help application

Viral Marketing: Any advertising that propagates itself. When Hotmail users send email, they unwittingly infect the recipient with the tag line at the bottom of the message.

Virtual Reality Modeling Language (VRML): This is an online programming language for creating three-dimensional programs. Looks pretty, but at current bandwidths it's VERY slow.

Virus: These are programs that can be downloaded onto your computer or network from the Internet. Some are harmless, others are programmed to destroy your system, trash your files and disable your . . . View Full Definition

Visits: A sequence of requests made by one user at one site. If a visitor does not request any new information for a period of time, known as the 'time-out' period, then the next request by the visi . . . View Full Definition

Vlog: A vlog is a video blog.

Volunter Directory: A Web directory staffed primarily by unpaid volunteer editors.

Vortal: Also known as a vertical industry portal, a vortal is a Web site that provides information and services to niche markets.

W3c: World Wide Web Consortium. The W3C, or World Wide Web Consortium, is a standards body dedicated to ensuring interoperability between all the varied system and network types that comprise the . . . View Full Definition

Web 2.0: A term that refers to a second generation of Internet-based services. These usually include tools that let people collaborate and share information online, such as social networking sites, w . . . View Full Definition

Web Browser: A software application that allows for the browsing of the World Wide Web.

Web Design: The selection and coordination of available components to create the layout and structure of a Web page.

Web Directory: Organized, categorized listings of Web sites.

Web Hosting: The business of providing the storage, connectivity, and services necessary to serve files for a website.

Web Page: A HTML (Hypertext markup Language) document on the web, usually one of many together that makeup a web site.

Web Ring: A means for navigating a group of related sites primarily by going forward and backward.

Web Site: The virtual location for an organization's presence on the World Wide Web, usually making up several web pages and a single home page designated by a unique URL.

Web Site Traffic: The amount of visitors and vists a Web site receives.

Web Site Usability: The ease with which visitors are able to use a Web site.

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