Internet Marketing Glossary
Business / Internet Marketing Glossary
Search Engine Optimization (SEO): Search Engine Optimization is the ongoing process of making a site and its content highly relevant for both search engines and searchers. SEO includes technical tasks to make it easier for s . . . View Full Definition
Search Engine Reults Page (SERP): Search Engine Results Page. The page searchers see after they've entered their query into the search box. This page lists several Web pages related to the searcher's query, sorted by relevan . . . View Full Definition
Search Engine Spam: Excessive manipulation to influence search engine rankings, often for pages which contain little or no relevant content.
Search Engine Submission: The act of supplying a URL to a search engine in an attempt to make a search engine aware of a site or page.
Search Spy: A perpetually refreshing page that provides a real-time view of actual Web searches.
Search Terms: Text that is typed into a search engine to gain results leading to related content.
Self-Serve Advertising: Advertising that can be purchased without the assistance of a sales representative.
Seo Services: SEO Services are designed to get your website a top ranking in the results of search engines for any given keyword.
Serial Line Internet Protocol (SLIP): Serial Line Internet Protocol. SLIP refers to a method of Internet connection that enables computers to use phone lines and a modem to connect to the Internet without having to connect to a host.
Server: Servers are the Backbone of the Internet, the computers that are linked by communication lines and 'serve up' information in the form of text, graphics and multimedia to online computers tha . . . View Full Definition
Session: A series of transactions or hits made by a single user. If there has been no activity for a period of time, followed by the resumption of activity by the same user, a new session is consider . . . View Full Definition
Shareware: Software programs that are openly available, and usually they can be downloaded online. They are often free, though not always.
Shockwave: A plug-in that allows for multimedia movies to play through a browser.
Shopping Cart: Software used to make a site's product catalogue available for online ordering, whereby visitors may select, view, add/delete, and purchase merchandise.
Shovelware: Shovelware is software that is inflated in value by 'shoveling' in all kinds of information, usually free to anyone and generally worthless. The term is being expanded by usage to the web, w . . . View Full Definition
Sic Codes: Standard Industrial Classifications. Classifies establishments by the type of activity in which they are engaged.
Sig File: A short block of text at the end of a message identifying the sender and providing additional information about them.
Site Search: Search functionality specific to one site.
Snail Mail: A term for traditional land and air mail services, which take days to deliver a message, versus seconds for delivery of email.
Social Media: A category of sites that is based on user participation and user-generated content. They include social networking sites like linkedin, Facebook, or My Space, social bookmarking sites like D . . . View Full Definition
Spam: The use of mailing lists to blanket usenets or private email boxes with indiscriminate advertising messages. Very bad netiquette. Even worse, it's bad business. The future of marketing onlin . . . View Full Definition
Spider: A term used to describe search engines such as Yahoo and Alta Vista, because of the way they cruise all over the world wide web to find information. It is a software program which combs the . . . View Full Definition
Splash Page: A bridge page between a banner advertisement and an advertiser's Web site that provides product information and hotlinks. Splash pages are replacing many home pages -- particularly on sites . . . View Full Definition
Sponsorship: Advertising that seeks to establish a deeper association and integration between an advertiser and a publisher, often involving coordinated beyond-the-banner placements.
Standard Match Type: An option within Sponsored Search that specifies how search terms are matched to ads. Ads that use the standard match type are displayed for exact matches to your keywords, as well as for si . . . View Full Definition