Business / Internet Marketing Glossary

Meta Tags: Tags to describe various aspects about a Web page.

Modem: A contraction for 'modulation/demodulation,' it is the device that converts a digital bit stream into an analog signal (and Back again) so computers can communicate across phone lines.

Modem Speeds: The speed at which you connect to the Internet through your computer's modem. They include 14.4, 28,8, 33.6 and ISDN. T1 and T3 are high speed connections that don't require a modem.

Moderator: At a forum, someone entrusted by the administrator to help discussions stay productive and within the guidelines.

Mosaic: Developed by NCSA, the National Center for Supercomputing Applications at the University of Illinois in Urbana, this is the breakthrough browser that revolutionized the Internet. It brought . . . View Full Definition

Mousetrapping: The use of browser tricks in an effort to keep a visitor captive at a site, often by disabling the 'Back' button or generated repeated pop-up windows.

Multivariate Testing: A process by which more than one component of a website may be tested in a live environment. It can be thought of in simple terms as numerous A/B tests performed on one page at the same time.

My Space: Myspace is a social networking website offering an interactive, user-generated content with network of friends, music, photos, bulletins, blogs, groups, and more. Online: myspace

navigation : That which facilitates movement from one Web page to another Web page.

Negative Keyword: If your keyword is tennis shoes and you add the negative keyword -red, your ad will not appear when a user searches on red tennis shoes. Negative keywords are especially useful if your accou . . . View Full Definition

Net Monthly Circulation: The number of unique Web users in the panel that visited the site over the course of the reporting period, expressed as a percentage of the in-tab.

Netiquette: Short for network etiquette, the code of conduct regarding acceptable online behavior.

Network Effect: The phenomenon whereby a service becomes more valuable as more people use it, thereby encouraging ever-increasing numbers of adopters.

Newbie: A term to describe anyone new to an area, whether it be a particular forum online or the Internet.

Newsgroup: A discussion group on Usenet devoted to talking about a specific topic. Currently, there are over 15,000 newsgroups. Also called usenets, newsgroups consist of messages posted on electronic . . . View Full Definition

Online: It's where you are right now -- and where the rest of the world is heading to get its information and entertainment, to communicate and buy products and services.

Online Service: A business that provides its subscribers with a wide variety of data transmitted over telecommunications lines. Online services provide an infrastructure in which subscribers can communicate . . . View Full Definition

Opt In Opt Out: An email marketing promotion that typically gives consumers an opportunity to 'opt in' (taking action to be part of the promotion) or to 'opt out' (taking action to not be part of the promot . . . View Full Definition

Opt-In Email: Email that is explicitly requested by the recipient.

Outbound Link: A link to a site outside of your site.

Overture: Formerly known as Overture and originally known as goto was acquired by Yahoo and represents Yahoo Search Marketing and is the most widely used pay per click search engine. Overture supplies . . . View Full Definition

Page: All Web sites are a collection of electronic 'pages.' Each Web page is a document formatted in HTML (Hypertext Markup Language) that contains text, images or media objects such as realaudio . . . View Full Definition

Page Request: The opportunity for an HTML document to be appear in a browser window as a direct result of a visitors interaction with a Web site (IAB). The page request is for a browser to 'get' a page fr . . . View Full Definition

Page View: Request to load a single HTML page.

Page Views: Number of times a user requests a page that may contain a particular ad. A page is defined as any file or content delivered by a web server that would generally be considered a web document. . . . View Full Definition

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