Related Words

Marketing: The promotional activities that bring buyers and sellers together.

Marketing Plan: The part of the business plan outlining the marketing strategy for a product or service.

Search Marketing (SEM): Short for search engine marketing, SEM is often used to describe acts associated with researching, submitting and positioning a Web site within search engines to achieve maximum exposure of . . . View Full Definition

Marketing Assessments: Producers and first purchasers of some supported commodities are required to pay an assessment as a contribution toward achieving budget deficit reduction targets. Under the FAIR Act of 1996 . . . View Full Definition

Keyword Marketing: Keyword Marketing is the act, process, or technique of promoting, selling, and distributing a product or service on-line.

Viral Marketing: Self propagating marketing techniques. Common modes of transmission are email, blogging, and word of mouth marketing channels. Many social news sites and social bookmarking sites also lead t . . . View Full Definition

Marketing Director: Individual responsible for marketing a managed care plan, whose duties include oversight of marketing representatives, advertising, client relations, and enrollment forecasting.

Direct Marketing; Farmer-To-Consumer Direct Marketing: Any arrangement where the producer or his/her representative is selling his products directly to the end user. Typical forms of direct marketing are farmers’ markets and roadside stands. Oth . . . View Full Definition

Guerilla Marketing: Unconventional marketing intended to get maximum results from minimal resources.

Permission Marketing: Marketing centered around getting customer's consent to receive information from a company.