Television Apparatus: The combined work of all of the various factions (bankers, media corporations, directors, scriptwriters) that create television programs and the viewing experience itself--including the psychological mechanisms at work during TV viewing.

 

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Television Apparatus: The combined work of all of the various factions (bankers, media corporations, directors, scriptwriters) that create television programs and the viewing experience itself--including the psyc . . . View Full Definition

Persons Using Television (PUT): A measurement of the total number of people in the target audience who are watching television for five minutes or longer during an average quarter-hour. PUT is generally expressed as a percent.

Spindle Apparatus: Microtubule construction that aligns and segregates chromosomes during eukaryotic cell division.

Non-Narrative Television: Televisual texts (e.g., news and sports programs, game shows, some commercials) that present reality to us without using conventional narrative structures. Instead, nonnarrative television r . . . View Full Definition

Nielsen Television Index (NTI): National network audience measurement reports.

Standard Definition Television (SDTV): SDTV refers to DIGITAL transmissions with 480-line resolution, either interlaced or progressive scanned formats. SDTV offers significant improvement over today's conventional NTSC picture re . . . View Full Definition

Standard Digital Television (SDTV) Resolution: 480i - The picture is 704x480 pixels, sent at 60 interlaced frames per second (30 complete frames per second). 480p - The picture is 704x480 pixels, sent at 60 complete frames per second.

Television Households: An estimate of the number of households that have one or more television sets.

Television Criticism: Non-empirical, analytical methods (e.g., auteurism, genre study, semiotics and feminism) employed to understand systems of meaning on television. The term is also used in the popular press t . . . View Full Definition

Stomatal Apparatus: The stomata and guard cells that control the size of the stoma.