Non-Narrative Television: Televisual texts (e.g., news and sports programs, game shows, some commercials) that present reality to us without using conventional narrative structures. Instead, nonnarrative television relies on expository, interactive, observational, and/or reflexive modes of representation.

 

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Non-Narrative Television: Televisual texts (e.g., news and sports programs, game shows, some commercials) that present reality to us without using conventional narrative structures. Instead, nonnarrative television r . . . View Full Definition

Persons Using Television (PUT): A measurement of the total number of people in the target audience who are watching television for five minutes or longer during an average quarter-hour. PUT is generally expressed as a percent.

Nielsen Television Index (NTI): National network audience measurement reports.

National Television System Committee (NTSC): Refers to the standards used for video broadcast and playback signal parameters in the U.S. Japan and other countries. Alternative systems used in Europe and some Asian countries are PAL and SECAM.

Standard Definition Television (SDTV): SDTV refers to DIGITAL transmissions with 480-line resolution, either interlaced or progressive scanned formats. SDTV offers significant improvement over today's conventional NTSC picture re . . . View Full Definition

Standard Digital Television (SDTV) Resolution: 480i - The picture is 704x480 pixels, sent at 60 interlaced frames per second (30 complete frames per second). 480p - The picture is 704x480 pixels, sent at 60 complete frames per second.

Television Households: An estimate of the number of households that have one or more television sets.

Television Criticism: Non-empirical, analytical methods (e.g., auteurism, genre study, semiotics and feminism) employed to understand systems of meaning on television. The term is also used in the popular press t . . . View Full Definition

Television Apparatus: The combined work of all of the various factions (bankers, media corporations, directors, scriptwriters) that create television programs and the viewing experience itself--including the psyc . . . View Full Definition

Music Television: Generally refers to a system, such as a cable or satellite service (e.g., MTV, CMT), through which musical broadcast material is delivered.