National Spot: A form of broadcast advertising in which national advertisers, through their agency or buying service, select their target markets and stations to fit their marketing needs. The station usually has a contract with a rep firm to represent it to ad agencies.

 

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National Spot: A form of broadcast advertising in which national advertisers, through their agency or buying service, select their target markets and stations to fit their marketing needs. The station usua . . . View Full Definition

Spot TV: The advertising time purchased from individual stations. There are two major types local and national. Local spots are purchased in one market and aimed only at the audience in that particul . . . View Full Definition

National Quotation Bureau: A service that publishes bid and offer quotes from market makers in OTC transactions.

National Research Initiative Competitive Grants Program (NRI): Generally referred to as the NRI, this program makes grants to scientists at both public and private laboratories for basic and applied agricultural research in priority areas as designated . . . View Full Definition

National Rural Development Council (NRDC): This is the federal component of the National Rural Development Partnership. The NRDC comprises representatives from various federal departments and national organizations whose activities o . . . View Full Definition

National Priorities List For Uncontrolled Hazardous Waste Sites: (National Priorities List or NPL) EPA's list of the most serious uncontrolled or abandoned hazardous waste sites in the United States. The NPL is updated on a regular basis.

National Resources Inventory (NRI): A periodic survey of status and changing conditions of the soil, water, and related resources on private land conducted by USDA’s Natural Resources Conservation Service. The survey is conduc . . . View Full Definition

National Partnership Office (NPO): The NPO is responsible for implementing National Rural Development Partnership policies and activities. The NPO provides budgetary and financial technical assistance to State Rural Developme . . . View Full Definition

National Organic Program: A program authorized by the Organic Foods Production Act of 1990 (Title 21 of the FACT Act of 1990) that would set national standards for organic products, and permit such products to be cer . . . View Full Definition

National Oceanic And Atmospheric Administration (NOAA): A branch of the U.S. Department of Commerce, it is the parent organization of the National Weather Service. It promotes global environmental stewardship, emphasizing atmospheric and marine r . . . View Full Definition