Mythic Analysis: An interpretive strategy of genre analysis that approaches genres in terms of archetypes, stories shared by large segments of a culture which offer the researcher evidence of that society's thought process.

 

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Mythic Analysis: An interpretive strategy of genre analysis that approaches genres in terms of archetypes, stories shared by large segments of a culture which offer the researcher evidence of that society's . . . View Full Definition

Post Buy Analysis: An analysis of schedule performance after it runs: offers a means of measuring a media buy as run versus goal or original estimate of achievement.

Pedigree Analysis: A type of genetic analysis in which a trait is traced through several generations of a family to determine how the trait is inherited. The information is displayed in a pedigree chart using . . . View Full Definition

Performance Attribution Analysis: The decomposition of a money manager's performance results to explain the reasons why those results were achieved. This analysis seeks to answer questions such as: (1) What were the major so . . . View Full Definition

Pro Forma Capital Structure Analysis: A method of analyzing the impact of alternative possible capital structure choices on a firm's credit statistics and reported financial results, especially to determine whether the firm will . . . View Full Definition

Qualitative Analysis: When a securities analyst evaluates intangible factors, such as the integrity and experience of a company's management, the positioning of its products and services, or the appeal of its mar . . . View Full Definition

Property Analysis: A study made to familiarize a property manager with the nature and condition of a building, its relative market position, and its estimated income and operating expenses.

Northern Analysis: A technique for transferring electrophoretically resolved rna segments from an agarose gel to a nitrocellulose filter paper sheet via capillary action.

Neutron Activation Analysis: An extremely sensitive technique for analyzing trace amounts of elements in a sample. The sample is bombarded with neutrons in a nuclear reactor, making it radioactive. Different elements pr . . . View Full Definition

Mean-Variance Analysis: Evaluation of risky prospects based on the expected value and variance of possible outcomes.