Media Mix: The distribution of time and money allocated among TV, radio, print and Internet advertising that makes up the total advertising budget of an advertiser, agency or media buyer.

 

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Media Mix: The distribution of time and money allocated among TV, radio, print and Internet advertising that makes up the total advertising budget of an advertiser, agency or media buyer.

Mixed Layer: It is the upper portion of the boundary layer in which air is thoroughly mixed by convection. In oceanography, it is the layer of the water that is mixed through wave action or thermohaline . . . View Full Definition

Mixed Glyceride: A diglyceride or triglyceride that contains more than one type of fatty acid connected to glycerol via an ester linkage. Natural oils and fats usually contain several different mixed glycerides.

Mixed Epidemiuc: A mixed epidemic occurs when a group of people is exposed when a group of people is exposed to a single common source of infection. AND the infection is spread from person to person (either . . . View Full Definition

Mixed Media: One or more medium used in the same picture. Thus pastel and ink, pastel and water-colour, tempera and water-colour, etc.

Mixed Precipitation: Any of the following combinations of freezing and frozen precipitation: snow and sleet, snow and freezing rain, or sleet alone. Rain may also be present.

Mixer: At its simplest level, an audio processing device used to add (combine or sum) multiple inputs into one or two outputs, complete with level controls on all inputs. From here signal processin . . . View Full Definition

Mixed-Use Developments (MUDS): MUDs combine office space, stores, theaters and apartment units in a single community. MUDs usually contain and offer laundry facilities, restaurants, food stores, valet shops, beauty parlor . . . View Full Definition

Mixed Doubles: A tennis game played by four players, two male, two female, one of each player sex per side of the court

Mixed Metaphor: two awkwardly-yoked metaphors, such as 'kicking the spurs of zeal on the road to Abraham's bosom.'