Related Words

Impressions: Number of homes or individuals exposed to an advertisement or group of advertisements.

Ad Views (Impressions): Number of times an ad banner is downloaded and presumably seen by visitors. If the same ad appears on multiple pages simultaneously, this statistic may understate the number of ad impression . . . View Full Definition

Cost Per Thousand Impressions (CPM): A statistical metric used to quantify the average value / cost of Pay Per Click advertisements. M - from the Roman numeral for one thousand.

underdelivery : Delivery of less impressions, visitors, or conversions than contracted for a specified period of time.

Cpm: ('cycles per minute') most common unit used in measuring shaft flexes or frequencies (more precise than l, r, s, x, etc.)

Lyric Moment: (from Greek lyra 'song') A timeless period of introspection or memory in which a poetic speaker describes or recounts his or her feelings, impressions, and thoughts. This moment contrasts wi . . . View Full Definition

Exact Match: If you surround your keywords in brackets - such as [tennis shoes] - your ad would be eligible to appear when a user searches for the specific phrase tennis shoes, in this order, and without . . . View Full Definition

Fancy: Before the 19th Century, the word fancy meant roughly the same thing as imagination as opposed to the mental processes of reason, logic, and memory. The Romantic poets, however, made a pivot . . . View Full Definition

Impression: A single view of one page by a single user, used in calculating advertising rates.

Samskara : Impressions stored in the mind that form the basis of our beliefs, attitudes and personality.