Geographic Targeting: The process of identifying a brand’s geographic areas of opportunity, or the markets (dmas) in which advertising is most likely to produce sales. Geographic targeting combines demographic and sales data to reach high-potential customers. Click here for more information.

 

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Geographic Targeting: The process of identifying a brand’s geographic areas of opportunity, or the markets (dmas) in which advertising is most likely to produce sales. Geographic targeting combines demographic an . . . View Full Definition

Geo-Targeting: The process of identifying a brand’s geographic areas of opportunity, or the markets (dmas) in which advertising is most likely to produce sales. Geographic targeting combines demographic an . . . View Full Definition

Geographical Dialect: (also called a regional dialect) A dialect that appears primarily in a geographic area, as opposed to a dialect that appears primarily in an ethnic group or social caste.

Geographical Differential: The variance in pay established for same or comparable jobs based on variations in labor and costs of living among other geographic regions.

Latitude, Geographic: Angular distance measured on Earth north or south of the equator.

Nongeographic Farming: Farming/prospecting a particular segment of the market such as an ethinic group or nationality, as opposed to a geographic area.

Targeting: A policy concept under which government farm program benefits would be directed toward specified groups of producers. One example of targeting might be to focus farm payments on small to med . . . View Full Definition

Paleogeographic Map: A map that shows the distribution of sedimentary environments at a specific time in the past. These maps are made by studying the rock record to correlate rock units that were deposited at t . . . View Full Definition

Longitude, Geographical Or Terrestrial: The distance in arc a given point on Earth lies east or west of the prime meridian, which passes through Greenwich, England (0° longitude). Geographical longitude is measured from 0° to 180° . . . View Full Definition

Geographic Risk: Describes the characteristics and/or experience of the total universe of a coupon of MBS sector type; that is, in contrast to a specific pool or collateral group, as in a specific CMO issue.