Effects Theory: A type of communication theory (e.g., hypodermic needle concept) which proposes that, because viewers are passive, television directly affects them.

 

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Effects Theory: A type of communication theory (e.g., hypodermic needle concept) which proposes that, because viewers are passive, television directly affects them.

Hypodermic Needle Theory: An effects theory which purports that the viewer is passive, and directly and immediately affected by what he/she sees on television.

Personal effects coverage : Additional car rental insurance covering loss of personal property from the rented vehicle.

Organizational Behavior Modification Theory: A motivational theory suggesting that an individual will behave in a manner that helps him or her avoid potential negative outcomes and achieve agreeable outcomes.

Preferred Habitat Theory: A biased expectations theory that believes the term structure reflects the expectation of the future path of interest rates as well as risk premium. The theory rejects the assertion that the . . . View Full Definition

Proof Theory: This deals with the actual 'logic' of the programming. Using mathematical analysis techniques, the programming language is proof checked.

Pure Expectations Theory: A theory that asserts that forward rates exclusively represent the expected future rates. In other words, the entire term structure reflects the market's expectations of future short-term ra . . . View Full Definition

Optimal Foraging Theory: A theory designed to predict the foraging behavior that maximizes food intake per unit time

Presidential Election Cycle Theory: A theory that stock market trends can be predicted and explained by the four-year presidential election cycle.

Odd-Lot Theory: The theory that profits can be made by making trades contrary to odd-lot trading patterns, since odd-lot investors have poor timing. This theory is no longer popular.