Drop-In Ad: A local commercial inserted into a national program, or, more generally, an advertising message inserted into a larger advertisement, as for a local dealer or retailer, or a phrase, such as a public service slogan, or symbol: also called a hitch-hike ad.

 

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Drop-In Ad: A local commercial inserted into a national program, or, more generally, an advertising message inserted into a larger advertisement, as for a local dealer or retailer, or a phrase, such as . . . View Full Definition

Paradox: A self-contradictory phrase or sentence, such as 'the ascending rain' or alexander pope's description of man, 'great lord of all things, yet a prey to all.' don marquis's 'quote buns by grea . . . View Full Definition

Paradigmatic Structure: In semiotics, a manner in which signs are organized and meaning created. Paradigmatic structures create meaning through association, in contrast to syntagmatic structures which create meanin . . . View Full Definition

Paradigmatic Change: In linguistics, these are language changes brought about because a sound or a word was associated with a different sound or word. Algeo provides the following example: . . . The side of a sh . . . View Full Definition

Paper Grade: Numerical and terminological description of paper contrast: numbers 0 - 1 soft: number 2 normal: number 3 hard: number 4 - 5 very hard: number 6 ultra hard. Similar grade number from differe . . . View Full Definition

Parellada: White-wine grape mainly grown in the Catalunya region of Spain. Suited to cool climates it produces low yields that contribute to making good balanced sparkling wines (ie: cavas) capable of . . . View Full Definition

Passive Radiator: A type of bass reflex speaker enclosure that includes a 'passive' woofer in addition to the main woofer. The passive woofer isn't powered, but moves in response to changes in air pressure in . . . View Full Definition

Payaswini Nadi : Energy channel terminating at the right big toe, between poosha and pingala channels.

Pay Per Lead (PPL): Online advertising payment model in which payment is based solely based on qualifying leads.

Pay Grades: A method used to group jobs together that have approximately the same relative internal worth and are paid at the same rate.