Direct Response: Advertising that seeks direct and prompt response from the viewer by means of exhibiting telephone numbers, box numbers, or other means of getting the viewer to order or inquire about objects shown.

 

Related Words

Direct Response: Advertising that seeks direct and prompt response from the viewer by means of exhibiting telephone numbers, box numbers, or other means of getting the viewer to order or inquire about objects shown.

Indirect Pulp Cap: A procedure in which the nearly exposed pulp is covered with a protective dressing to protect the pulp from additional injury and to promote healing and repair via formation of secondary dentin.

Indirect Quote: The expression in a graph of a utility function, where the horizontal axis measures risk and the vertical axis measures expected return. The curve connects all portfolios with the same utility.

Indirect Management Costs: Expenses in a budget of a real estate agency or parent company the are partially attributable to the operation of a management department.

Indirect Labor: Used to define labor that is necessary to support the manufacturing of a product, but is not directly involved with the actual process of manufacturing the product.

Indirect Compensation: Compensation that is not paid directly to an employee and is calculated in addition to base salary and incentive pay (i.e., health/dental/vision insurance, vacation, retirement benefits, edu . . . View Full Definition

Indirect Costs: Expenses, such as fringe benefits, overhead, utilities, rent or equipment, that have been incurred for the purpose of common general activities and cannot be identified or charged directly t . . . View Full Definition

Indirect Snap: A play in which the ball is handed to the quarterback rather than thrown directly to the ballcarrier by the center as in a direct snap play. So named because the quarterback acts as an inter . . . View Full Definition

Interlocking Directorate: Describes cross-memberships of directors on each other's company Board of Directors.

Marketing Director: Individual responsible for marketing a managed care plan, whose duties include oversight of marketing representatives, advertising, client relations, and enrollment forecasting.