Designated Market Area (DMA): Represents an exclusive geographic area of counties in which the home market stations are estimated to have the largest quarter-hour audience share (as defined by Nielsen).

 

Related Words

Designated Market Area (DMA): Represents an exclusive geographic area of counties in which the home market stations are estimated to have the largest quarter-hour audience share (as defined by Nielsen).

Marketing Contract: Prices (or pricing mechanisms) are established for a commodity before harvest or before the commodity is ready for marketing. Most management decisions remain with the grower, who retains ow . . . View Full Definition

Marketing Certificate: A certificate that may be redeemed for a specified amount of CCC-owned commodities. The certificates may be generic or for a specific commodity.

Marketing Assistance Loans: Nonrecourse loans made available to producers of wheat, feed grains, upland and ELS cotton, rice, soybeans, and minor oilseeds under the Agricultural Market Transition Act provisions in the . . . View Full Definition

Marketing Director: Individual responsible for marketing a managed care plan, whose duties include oversight of marketing representatives, advertising, client relations, and enrollment forecasting.

Marketing Assessments: Producers and first purchasers of some supported commodities are required to pay an assessment as a contribution toward achieving budget deficit reduction targets. Under the FAIR Act of 1996 . . . View Full Definition

Marketing Loan Repayment Provisions: A loan settlement provision, first authorized by the Food Security Act of 1985, that allows producers to repay nonrecourse loans at less than the announced loan rates whenever the world pric . . . View Full Definition

Marketing Quotas (Or Allotments): Authorized by the Agricultural Adjustment Act of 1938, these quotas (sometimes called poundage quotas) limit marketings of certain commodities. The marketing quota, which must be approved by . . . View Full Definition

Marketing Plan: The part of the business plan outlining the marketing strategy for a product or service.

Marketing Orders And Agreements: Orders and agreements (authorized by the Agricultural Marketing Agreement Act of 1937, as amended) allow producers to promote orderly marketing through collectively influencing the supply, d . . . View Full Definition