Cumulative Audience (Cume): It is the total non-duplicated audience for one or a series of telecasts, programs, messages, or time-periods. It is expressed as a percentage of a given universe. A household or person is counted once no matter how many times the telecast has been viewed. This also is known as reach, net unduplicated audience, or net reach.

 

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Cumulative Audience (Cume): It is the total non-duplicated audience for one or a series of telecasts, programs, messages, or time-periods. It is expressed as a percentage of a given universe. A household or person is c . . . View Full Definition

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