Cost Per Thousand (CPM): The cost of reaching 1,000 homes or individuals with a specific advertising message. CPM is a standard advertising measure to compare the relative cost efficiency of different programs, stations, or media.

 

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Cost Per Thousand (CPM): The cost of reaching 1,000 homes or individuals with a specific advertising message. CPM is a standard advertising measure to compare the relative cost efficiency of different programs, stat . . . View Full Definition

Perishable Agricultural Commodities Act (PACA) Of 1930: P.L. 71-325 (June 10, 1930), as amended, regulates the buying and selling of fresh and frozen fruits and vegetables to prevent unfair trading practices and to assure that sellers will be pai . . . View Full Definition

Periradicular: The area which surrounds a portion of the root of the tooth.

Perishable Commodities: Farm goods that prior to processing cannot be stored for a substantial period of time without excessive loss through deterioration or spoilage. Examples of perishable commodities are fresh f . . . View Full Definition

Peristalsis: Involuntary contractions of the smooth muscles in the walls of the esophagus, stomach, and intestines that propel food along the digestive tract. Waves of muscle contraction in the esophagus . . . View Full Definition

Perle Von Csaba: (a.k.a Pearl of Zala). Vinifera derived grape propagated mainly for table use. Very early ripening, (usually late August), it has a light Muscat flavor. Mainly grown in Central Europe and th . . . View Full Definition

Perlan: Synonym name in the Mandement district of Switzerland for the Chasselas grape.

Periquita: Alias name for Castelão Francês grape where grown in the Estremadura region of Portugal. Makes popular, robust red wine.

Periphrasis: Using a wordy phrase to describe something for which one term exists.

Peripheral Heart Action (PHA): A system of training where you go from one exercise to another, with little or no rest, preferably alternating upper body and lower body exercises. Designed for cardiovascular training and t . . . View Full Definition