Cost Per Mill (CPM): The advertising rate charged to TV sponsors, which is quantified per thousand viewers. 'Mil' equals 'thousand,' from the Latin word mile. Thus, the CPM is the cost per thousand viewers.

 

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Cost Per Mill (CPM): The advertising rate charged to TV sponsors, which is quantified per thousand viewers. 'Mil' equals 'thousand,' from the Latin word mile. Thus, the CPM is the cost per thousand viewers.

Periphrasis: Using a wordy phrase to describe something for which one term exists.

Periphery: 1. The outside or surface of a structure: the portion outside the central region.

Periphery Photography: Technique used to photograph the entire inner or outer surface of a cylinder or tube.

Periquita: Alias name for Castelão Francês grape where grown in the Estremadura region of Portugal. Makes popular, robust red wine.

Perishable Agricultural Commodities Act (PACA) Of 1930: P.L. 71-325 (June 10, 1930), as amended, regulates the buying and selling of fresh and frozen fruits and vegetables to prevent unfair trading practices and to assure that sellers will be pai . . . View Full Definition

Periradicular: The area which surrounds a portion of the root of the tooth.

Peripheral Vascular Disease: Lack of oxygen supply to the working muscles and tissues of the body, resulting from decreased blood supply.Predominately affects the limbs,the parts of the body furthest away from the heart . . . View Full Definition

Peripheral Nervous System: The division of the nervous system that connects the central nervous system to other parts of the body. Components of the nervous system that transmit messages to the central nervous system.

Peripeteia: The sudden reversal of fortune in a story, play, or any narrative in which there is an observable change in direction. In tragedy, this is often a change from stability and happiness toward . . . View Full Definition