Cost-Per-Rating Point (CPP): Used by most media planners in developing and allocating market budgets and setting rating point goals. It is defined as the cost of reaching one percent of the target audience within a specified geographic area.

 

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Cost-Per-Rating Point (CPP): Used by most media planners in developing and allocating market budgets and setting rating point goals. It is defined as the cost of reaching one percent of the target audience within a spec . . . View Full Definition

Point Source Pollution: Pollutants that are discharged or emitted from discrete 'point' sources, such as pipes and smokestacks. Both the Clean Water Act and the Clean Air Act focus control requirements on point sou . . . View Full Definition

Point to Point Protocol (PPP): It's a software application that allows an attachment to a server.

Point Source Lamp: Arc type lamp producing light from a small gap between two carbon rods.

Point Source Epidemic: A point source epidemic occurs when a group of people is exposed to a single common source of infection at a single place and time. There is no significant transmission between individuals. . . . View Full Definition

Point Of View Character: The central figure in a limited point of view narration, the character through whom the reader experiences the author's representation of the world. See point of view, above.

Point Source: A stationary location or fixed facility such as an industry or municipality that discharges pollutants into the air or surface water through pipes, ditches, lagoons, wells, or stacks - a sin . . . View Full Definition

Point-After-Touchdown (PAT): A place kick taken from the opponent’s 2-yard line (3-yard line in college); awarded to a team that has scored a touchdown, it is worth 1 point if it goes through the goalpost.

Point-Of-Service (POS) Plan: A health plan allowing the member to choose to receive a service from a participating or non-participating provider, with different benefits levels associated with the use of participating providers.

Point-To-Point: Refers to the fares between two cities; the service between two cities without additional segments or any continuation.